Category
Lifestyle
Assisted Choices
Trend cluster
Category
Humorizing
Activism
Philanthropy is refocused on laughter instead of guilt to enhance efficacy.
4.7
Trend score
Trend
What is the Humorizing Activism trend?
Humorizing Activism: Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity.
Trend themes
Themes within the Humorizing Activism trend
Three behaviours holding the trend together01
Humor-driven activism
Campaigns are utilizing humor to capture the attention of consumers, shifting away from guilt-focused marketing tactics.
02
Viral videos for social good
Internet viral crazes like cat videos, humorous selfies and first videos are being leveraged to raise awareness and funds for social causes.
03
Creative approaches to health education
Entertaining and engaging media such as hip-hop music and comical photographs are being developed to promote healthy habits and raise awareness about health issues.
Industry implications
What the Humorizing Activism trend means for industry
Where the trend changes the playbookFor
Advertising
Advertisers can develop campaigns that use humor, trending memes and viral videos to engage younger consumers that respond well to non-conventional campaign tactics.
For
Non-profit
Charitable organizations can harness the power of humor, cats and the latest virality trend to convey urgent messages and raise awareness about social causes.
For
Healthcare
Healthcare industry professionals can develop engaging and creative health education campaigns that help to increase public awareness, reduce stigma and promote healthy habits.
Trend signals
Trend signals for Humorizing Activism
Trend score 4.7 out of 10, from popularity 85%, activity 48%, freshness 8%.
Popularity85%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Humorizing Activism trend
6 featured examples from Feb 25 to Apr 16, 2014CategoryPop Culture
Charitable Feline Film Festivals
'Just for Cats' is Bringing The Best Cat Videos to The Big Screen
Entertainment industry can monetize cat videos and similar niche content promoting pet-friendly products, harnessing various media formats, and live events.
CategoryLifestyle
Comical Sobriety Selfies
Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober
Opportunity for digital marketers to explore new strategies in targeting non-drinking party-goers.
CategorySocial Good
Rainbow-Refurbished Charitable ATMs
These New ATMs Called 'GAYTMs' Promote LGBTQ Support
Banks can use the personalization of their ATMs and digital banking platforms to foster inclusivity and allyship with underrepresented communities
CategoryPop Culture
Viral LGBT Parodies
‘First Gay Hug’ is The Most Recent Viral 'First' Video
There could be an opportunity for fashion brands to feature LGBTQ+ individuals and diverse identities in their advertising campaigns and marketing materials.
CategoryPop Culture
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
The pet adoption industry can leverage viral video content to promote the adoption of animals and raise awareness for their cause.
CategoryPop Culture
Catchy Cervical Cancer Raps
Nadia Kamil Raps About the Importance of Pap Smears
Opportunity for disruptive innovation in healthcare education methods, incorporating creative and engaging content like the 'Pap Rap'.
