Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity.
6 Featured, 46 Examples:
378,127 Total Clicks
Feb 14 — Apr 14
Consumer Insight Topics: