Manufacturers inject cartoonish elements to appeal to young drivers
Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
6 Featured, 52 Examples:
448,745 Total Clicks
Nov 13 — Apr 14
Consumer Insight Topics: