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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Infantile Auto

Manufacturers inject cartoonish elements to appeal to young drivers

Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
408,343 Total Clicks
Date Range:
Nov 13 — Apr 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Comical Puppet Excursions
Comical Puppet Excursions
The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
The Muppets are legendary for their madcap road trips. It’s impossible not to have a good time when they’re around. But when they meet Terry Crews, they have to teach him how to “... MORE
Studio-Inspired Art Cars
Studio-Inspired Art Cars
The Mini Cooper Painter's Expertly Recreates an Artist's Workplace
The Mini Cooper Painter’s Works from Carlex Design is perhaps the most artsy art car ever created. The Polish car customization company responded to a client’s request for a car with a... MORE
Viral Kitty Supercars
Viral Kitty Supercars
DJ Deadmau5's Nyan Cat Ferrari is Getting Noticed
These Nyan Cat Ferrari photos come courtesy of DJ/musician Deadmau5. Deadmau5 (also known as Joel Thomas Zimmerman) posted pictures of his Ferrari 458 decorated with Nyan Cat, the popular Internet... MORE
Cosmetic-Inspired Sport Cars
Cosmetic-Inspired Sport Cars
The Citroen DS3 by Benefit Cosmetics is Extra Girly
Citroën UK teamed up with Benefit Cosmetics to produce a super girly version of the Citroën DS3. The car features coloring that is representative of Benefit’s line of blush and beauty products,... MORE
Comically Formulaic Car Commercials
Comically Formulaic Car Commercials
This Volkswagen Game Day Teaser Aims to Perfect Super Bowl Ads
The Volkswagen Game Day trailer teases what will be its fifth Super Bowl commercial. This year’s ad will hopefully be the result of its algorithm to craft the perfect Super Bowl ad. In this teaser,... MORE
play_circle_filled Stranded Puppet Car Commercials
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a... MORE

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