Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle.
As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.
Key Themes Behind This Trend
- Interactive Commercials
- Create commercials with interactive elements that make the viewer feel like part of the story.
- Cross-promotion Campaigns
- Explore possibilities for promoting multiple products or brands in a single campaign.
- Celebrity Endorsements
- Collaborate with well-known figures to increase brand recognition and appeal.
Where This Applies
- Automotive
- Develop cross-promotion campaigns with media companies to reach wide audiences and drive sales.
- Entertainment
- Use celebrity endorsements and integrated ads to cross-promote films and other media products.
- Marketing and Advertising
- Innovate interactive elements for commercials to make them more engaging for consumers.
