Category
Lifestyle
Assisted Choices
Trend cluster
Category
At-Home
Indulgence
DIY mixology culture allows consumers to indulge on a budget.
3.3
Trend score
Trend
What is the At-Home Indulgence trend?
At-Home Indulgence: This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
Trend themes
Themes within the At-Home Indulgence trend
Three behaviours holding the trend together01
DIY Mixology Culture
Post-recession consumers seeking indulgence and sophistication are turning to DIY mixology culture, which provides opportunities for businesses to offer affordable, sophisticated products that allow for at-home mixology.
02
Luxurious Home Bar Tools
The trend towards at-home mixology has created an opportunity for businesses to offer luxurious bar tools, such as sophisticated mixologist kits, bronze cocktail shakers, and rust cocktail kits that appeal to modern consumers who value both convenience and style.
03
Innovative Drink Mix Enhancers
The introduction of innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, provides opportunities for businesses to differentiate their products and cater to consumers looking for unique, convenient ways to create memorable drinks at home.
Industry implications
What the At-Home Indulgence trend means for industry
Where the trend changes the playbookFor
Home Barware
From sophisticated kits to luxurious bar tools, the home barware industry is poised to capitalize on the growing trend of DIY mixology culture and the desire for at-home indulgence and sophistication.
For
Beverage Mix Enhancers
Innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, are disrupting the beverage industry and providing new opportunities for businesses to differentiate their products and appeal to modern consumers looking for unique, convenient ways to create memorable drinks at home.
For
Cinematic Mixology
The trend towards movie-inspired cocktail guides, such as 'Cocktails for the Movies,' is disrupting both the beverage and entertainment industries and providing opportunities for businesses to tap into consumers' desires for unique experiences that combine their love of movies and mixology.
Trend signals
Trend signals for At-Home Indulgence
Trend score 3.3 out of 10, from popularity 43%, activity 47%, freshness 8%.
Popularity43%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the At-Home Indulgence trend
8 featured examples from Oct 3, 2013 to Sep 22, 2015CategoryLifestyle
Cinematic Cocktail Guides
This Movie-Inspired Beverage Book Outlines Recipes Based on Films
Bars and restaurants can leverage movie-inspired cocktails to attract customers and offer unique experiences, tapping into an emerging trend of experiential dining.
CategoryLifestyle
Glitzy Disco Stir Sticks
These DIY Stir Sticks are Great for an Elegant Cocktail Party
Craft and DIY industry can capitalize on the trend by offering supplies, tutorials, and inspiration for creating unique stir sticks.
CategoryLifestyle
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
As mixology becomes increasingly popular and sophisticated, new product development opportunities arise within the evolving wine, champagne and cocktail industries.
CategoryArt & Design
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
The MixStix and other connected mixology tools have the potential to revolutionize the way drinks are made and served at bars and restaurants, improving efficiency and personalizi…
CategoryLifestyle
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
Companies in this industry can create a new market for do-it-yourself cocktail sets that can be sold in-store or online.
CategoryLifestyle
Martini Spray Bottles
The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass
Beverage manufacturers can explore the idea of creating alternative cocktail rinses for single pump spray bottles.
CategoryLifestyle
Sophisticated Mixologist Kits
The Forged Bar Tool Set is Perfect for Holiday Entertaining
Home goods companies can benefit from offering stylish and high-quality barware sets to cater to the rise of home bartending.
CategoryLifestyle
Bronze Cocktail Shakers
The Copper Collection by Cocktail Kingdom is Inspired by Copper BrewStills
Companies in the barware industry can incorporate copper metal into their latest product lines, offering a new level of luxury and elegance for at-home and professional bartenders.
