DIY mixology culture allows consumers to indulge on a budget
Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
Trend Themes
-
DIY Mixology Culture — Post-recession consumers seeking indulgence and sophistication are turning to DIY mixology culture, which provides opportunities for businesses to offer affordable, sophisticated products that allow for at-home mixology.
-
Luxurious Home Bar Tools — The trend towards at-home mixology has created an opportunity for businesses to offer luxurious bar tools, such as sophisticated mixologist kits, bronze cocktail shakers, and rust cocktail kits that appeal to modern consumers who value both convenience and style.
-
Innovative Drink Mix Enhancers — The introduction of innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, provides opportunities for businesses to differentiate their products and cater to consumers looking for unique, convenient ways to create memorable drinks at home.
Industry Implications
-
Home Barware — From sophisticated kits to luxurious bar tools, the home barware industry is poised to capitalize on the growing trend of DIY mixology culture and the desire for at-home indulgence and sophistication.
-
Beverage Mix Enhancers — Innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, are disrupting the beverage industry and providing new opportunities for businesses to differentiate their products and appeal to modern consumers looking for unique, convenient ways to create memorable drinks at home.
-
Cinematic Mixology — The trend towards movie-inspired cocktail guides, such as 'Cocktails for the Movies,' is disrupting both the beverage and entertainment industries and providing opportunities for businesses to tap into consumers' desires for unique experiences that combine their love of movies and mixology.
8 Featured, 67 Examples:
512,392 Total Clicks
Date Range:
Oct 13 — Sep 15
Trending:
Average
Consumer Insight Topics:
