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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,202 more

At-Home Indulgence

DIY mixology culture allows consumers to indulge on a budget

Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
416,492 Total Clicks
Date Range:
Oct 13 — Sep 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cinematic Cocktail Guides
Cinematic Cocktail Guides
This Movie-Inspired Beverage Book Outlines Recipes Based on Films
Will Francis and Stacey Marsh are the creative authors who designed this boozy beverage book titled ‘Cocktails for the Movies.’ The beverage book is a guide that aids consumers in... MORE
Glitzy Disco Stir Sticks
Glitzy Disco Stir Sticks
These DIY Stir Sticks are Great for an Elegant Cocktail Party
Stir sticks are a fun way to jazz up drinks at a party. These DIY disco ball stir sticks are simple to make at home and will give any glass that touch of sparkle and glam to make the evening special.... MORE
Champagne Mixology Aids
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
Veuve Clicquot Champagne launched its latest innovation for mixed cocktails called ‘Rich.’ This is the first product of a mixology-inspired beverage enhancer from Veuve Clicquot Champagne.... MORE
Connected Mixology Tools
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
The ‘MixStix’ is a connected cocktail stick that helps users make the perfect drink each time. While homemade cocktails are a delicious treat, it can be difficult to master the art... MORE
Rustic Cocktail Kits
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
This rustic cocktail kit is available on West Elm’s website and is a perfect gift for Father’s Day. Priced at a $36 rate, the DIY drink making set is a great idea for both budding and... MORE
Martini Spray Bottles
Martini Spray Bottles
The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass
Most people coat the inside edges of their martini with a traditional rinse, but the ‘Atomizer’ martini spray allows individuals to simply spritz a coating onto their glass. The single... MORE
Sophisticated Mixologist Kits
Sophisticated Mixologist Kits
The Forged Bar Tool Set is Perfect for Holiday Entertaining
This Forged Bar Tool Set by West Elm is sure to make the delegated bartender of your group of friends very happy.  The set features stylish tools to mix, strain and serve a variety of cool,... MORE
Bronze Cocktail Shakers
Bronze Cocktail Shakers
The Copper Collection by Cocktail Kingdom is Inspired by Copper BrewStills
Cocktail Kingdom’s latest line of cocktail shakers bar utensils called the Copper Collection is made entirely out of luxurious bronze copper metal inspired by the traditional copper stills... MORE

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Ergonomic Cocktail Shakers
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Molecular Margarita Kits
This Molecular Cocktail Set Makes Avant-Garde Margaritas
Party-Ready Wine Boxes
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'BeatBox Beverages' Have Made a Boxed Wine That is Anything But Boring
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
Simplified Cocktail Tools
Simplified Cocktail Tools
The PANCH Cocktail Key Makes It Easy to DIY Classic Cocktails at Home
Boxed Mixology Subscriptions
Boxed Mixology Subscriptions
SaloonBox Has Everything You Need to Make the Perfect Cocktail
Rustic Tea Cocktails
Rustic Tea Cocktails
Amber Brew's Product Branding Boasts Vintage and Artisanal Elements
Artisanal Cocktail Mixes
Artisanal Cocktail Mixes
Powell & Mahoney's Premium Drinks Boast Eco Carton Packaging
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Carry-On Cocktail Kits
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This 4-in-1 Contraption Can Open Bottles and Measure Beverage Ingredients
Artisan Cocktail Subscriptions
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Hipster-Approved Mixology Supplies
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Brit + Co's Mason Jar Cocktail Shaker is Vintage-Themed
Christmas Cocktail Guides
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Revivol's Infographic Provides 12 Holiday Drink Recommendations
Egg White Cocktails
Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White
Sporty Drink Accessories
Sporty Drink Accessories
This Football Cocktail Shaker Set will Appeal to the Alpha Male
Travel Cocktail Kits
Travel Cocktail Kits
Stephen Kenn Designs a Luxe Pouch for the Perfect Drink On-the-Go
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Ice Cream Coffees
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Romantic Mail Trucks
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Champagne-Carrying Clutches
The Clicquot Clutch Exudes Luxury
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Mixology Subscription Kits
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Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
Pretty Present Stirrers
Pretty Present Stirrers
Add a Gift Wrap Look to Your Cocktail Stirrers with This Festive DIY Guide
Transformative Champagne Chillers
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'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
Test Tube Tea Infusers
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ThinkGeek's Clever Tea Infuser Design Resembles Scientific Instruments
Comically Clinical Can Cozies
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Funny Prescription Bottle Cooler is Just what the Doctor Ordered
play_circle_filled Biodegradable Champagne Sheaths
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Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
App-Assisted Bartenders
App-Assisted Bartenders
The App-Controlled Bartender Gives Exact Quantities to Mix Drinks
Luscious Lavender Martinis
Luscious Lavender Martinis
Recreate This Aromatic Drink at Home
Fire-Extinguishing Grenades
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The 'Satt 119 Eco' Throwable Fire Extinguisher Explodes to Kill Fires
Martini-Embossed Footwear
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These Stubbs & Wootton Velvet Slippers Feature Flirty Cocktails
Sleek Wooden Martini Glasses
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David Rasmussen's Wooden Cocktail Glasses Contemporize Martinis
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These Cat Ads Parody Popular Destination Spots
play_circle_filled Luscious Layered Cocktail Makers
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Easily Make Your Own Layered Cocktail with This Clever Tool
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Fantasy TV Show Cocktails
These Game of Thrones Drinks Will Satiate You Until Season 4
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Automated Bartender Kegs
The Robokeg Recommends Drinks Before Serving Them and Charging You
Cocktail-Inspired Clutches
Cocktail-Inspired Clutches
Judith Leiber's Summer Clutches are Bedazzled with Tropical Drinks
play_circle_filled International Mixology Competitions
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The Disaronno Mixing Star Competition Comes to Toronto
Banana-Inspired Gladiator Sandals
Banana-Inspired Gladiator Sandals
Ancient Greek Sandals x Carven Collection is Bold and Chunky
play_circle_filled Beastly Booze Books (UPDATE)
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An Illustrated Guide to Cocktails Incorporates Cute Animal Artwork
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These Literal Logos by Paste Magazine Celebrate New Music Released in May
Cleverly Inconvenient Cocktail Glasses
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These Cocktail Glasses Don't Allow for Setting Drinks Down
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A Black Card Magazine Campaign Features Rioters in High-End Couture
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Lars Kloen Designed the Earless Mug to Maximize Drinking Design
Hi-Tech Cocktail Makers
Hi-Tech Cocktail Makers
The MasterMixer Assists You in Concocting the Perfect Drink
Pivoting Whiskey Tumblers
Pivoting Whiskey Tumblers
The Rocking Whiskey Glass from Cool Material Will Slosh Your Drink
Price Point Present Guides
Price Point Present Guides
The Cupcakes and Cashmere Holiday Gift List is Economical
Teardrop Brew Infusers
Teardrop Brew Infusers
The Tea Egg Infuser Brings Practicality to Preparing Hot Beverages
Boozy Air-Infusing Gadgets
Boozy Air-Infusing Gadgets
Take Your Drinks to the Next Level with the Vinturi Spirit Aerator
Cupid's Arrow Steepers
Cupid's Arrow Steepers
The Tea to My Heart Infuser is Perfect for Valentine's Day
Skewered Drink Seasoners
Skewered Drink Seasoners
These Hot Chocolate Stir Sticks are the Perfect Personalized Gift
Spiraling Cocktail Shooters
Spiraling Cocktail Shooters
Mix Flavored Booze in the Econ Siptail Twister Shot Glass
Sot Social Guidebooks
Sot Social Guidebooks
'How To Booze' Will Tell You What to Drink Under Certain Situations
Individual Champagne Fridges
Individual Champagne Fridges
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