Category
Lifestyle
Performance Powders
Trend cluster
Category
Exotic
Healthy
Seeking to diversify nutritional goods, consumers turn to exotic ingredients.
3.2
Trend score
Trend
What is the Exotic Healthy trend?
Exotic Healthy: While adhering to nutritional diets helps to ensure overall well-being, restricting oneself to certain foods can be an obstacle for consumers who enjoy diverse cuisines. Seeking to add more variety, consumers are turning to exotic ingredients to add flavor and variation to traditional health food options. The addition of unexpected elements speaks to a desire for less restricting, and more tempting methods of healthy living.
Trend themes
Themes within the Exotic Healthy trend
Three behaviours holding the trend together01
Exotic Ingredients
Consumers are turning to exotic ingredients to add flavor and variation to traditional health food options, creating opportunities for food and beverage companies to incorporate these ingredients into their products.
02
Seasonal and Cultural Influences
Seasonal and cultural influences are driving consumer interest in unique and flavorful recipes, creating opportunities for food companies to innovate by incorporating seasonal and cultural ingredients into their products.
03
Healthy Beverages
The demand for healthy and natural beverages is on the rise, creating opportunities for companies to develop and market innovative and natural beverage products.
Industry implications
What the Exotic Healthy trend means for industry
Where the trend changes the playbookFor
Health Food and Beverage
Health food and beverage companies can adapt to the trend of exotic ingredients and create innovative products that incorporate these ingredients.
For
Seasonal and Cultural Foods
Food companies can take advantage of seasonal and cultural influences by incorporating unique ingredients in their food products, appealing to consumers seeking new and diverse dining experiences.
For
Natural Beverages
Beverage companies can tap into the trend towards natural and healthy drinks by creating products that are free from artificial additives and appeal to consumers seeking healthier lifestyle options.
Trend signals
Trend signals for Exotic Healthy
Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%.
Popularity49%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Healthy trend
6 featured examples from Jul 8 to Nov 5, 2015CategoryLifestyle
Exotic Cactus Waters
True Nopal's Healthy Beverage is Free From Artificial Additives
Beverage manufacturers can capitalize on the growing popularity of cactus water by introducing unique flavors, innovative packaging, and promoting the health benefits of the drink.
CategoryLifestyle
Exotic Instant Smoothies
Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost
The frozen food industry can explore opportunities in producing and distributing frozen superfood smoothie packs to cater to the growing demand.
CategoryLifestyle
Asian-Influenced Coleslaws
This Asian Ramen Noodle Salad is a Delicious Seasonal Side Dish
The food and beverage industry can explore the creation of versatile slaw recipes to meet the demand for customizable and unique side dishes.
CategoryLifestyle
Squash Lasagna Bakes
This Spaghetti Squash Lasagna is a Healthy Cross-Cultural Dish
The food industry has an opportunity to explore new recipes, ingredients, and cooking methods to cater to the growing demand for healthier alternatives and cross-cultural fusion d…
CategoryLifestyle
Autumnal Salad Recipes
This Sweet Potato Salad Incorporates a Key Fall-Appropriate Starch Element
The food and beverage industry can cater to the increasing demand for plant-based options and diverse culinary experiences with innovative products and recipes.
CategoryLifestyle
Mexican Quinoa Salads
This Vegetarian Recipe is Here Just In Time for Vegetarian Awareness Month
Market for healthy, plant-based and customizable meal options that cater to dietary restrictions and preferences.
