Brands adapt to the increasing market of single consumers
Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle.
Trend Themes
-
Soothing Solitary — Innovations that look to soothe the melancholy of a solitary lifestyle are on the rise
-
Animal Cafes — Cafes featuring animals are gaining popularity in Japan and other countries
-
Pop-up Experiences — Brands are using pop-up experiences to engage their customers in unique ways
Industry Implications
-
Textile and Fashion Industry — Designers can cater to single people by creating more comforting and personable lifestyle products
-
Hospitality Industry — Hotels, cafes, and restaurants can incorporate animal-themed experiences to attract and retain customers
-
Pet Care Industry — Pet food and cat litter companies can create unique experiences to engage with customers and promote pet health
