Category
Lifestyle
Serial Snacking
Trend cluster
Category
DIY
Delivery
Opting for a homemade approach, consumers subscribe to ingredient delivery for meals.
3.4
Trend score
Trend
What is the DIY Delivery trend?
DIY Delivery: Brands are augmenting take-out and grocery for consumers to be a hybrid of both, with the ability to offer a prepackaged meal that must be prepared. Fitting in with niche subscription world that boasts experience and novelty, ingredient and pre-authorized meal delivery is rapidly being adopted as a means to appeal to the novice chef, bachelor/bachelorette and working parent.
Trend themes
Themes within the DIY Delivery trend
Three behaviours holding the trend together01
Ingredient and Meal Delivery Services
As brands offer prepackaged meals that must be prepared, niche subscription service providers in the food industry are attracting novice cooks and working parents by allowing them to cook their meals with pre-authorized meals and ingredients delivered to their homes.
02
Recipe Kit Delivery Services
Subscription services that provide hassle-free dinner solutions for busy families and delicious meal inspiration for cooking enthusiasts are on the rise.
03
Healthy and Gourmet Meals on Demand
Meal delivery startups are specializing in providing organic and locally sourced, unprocessed, and nutrient-dense meals. At the same time, gourmet meal kit providers are giving consumers the ability to cook high-end meals at home.
Industry implications
What the DIY Delivery trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery companies are finding ways to shorten the gap between take-out and grocery with services such as ingredient and pre-authorized meal delivery.
For
Meal Kit Subscriptions
Meal kit delivery companies are on the rise due to their ability to provide a solution for busy families, aspiring home chefs, and health-conscious consumers.
For
Premium Protein Subscription Services
Subscription services that focus on delivering high-end proteins, such as dry-aged, smoked and marinated meats, are on the rise as consumers look for more convenient ways to cook healthy and delicious meals at home.
Trend signals
Trend signals for DIY Delivery
Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%.
Popularity55%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the DIY Delivery trend
7 featured examples from Jan 27, 2014 to May 11, 2016CategoryLifestyle
Premium Meal Kit Subscriptions
The New Tyson Taste Makers Service Will Include Chef-Inspired Meals
Companies in the food delivery industry can explore partnerships with professional chefs and premium meat suppliers to offer customers high-end meal kit subscriptions and elevate…
CategoryLifestyle
Precocious Food Delivery Services
The Fluc Delivery Service Takes Food Orders 365 Days in Advance
The meal planning industry can incorporate the trend of 365-day food ordering to offer personalized meal plans based on frequent orders by customers and streamline their operation…
CategoryLifestyle
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families.
CategoryLifestyle
Vegan Meal Kit Deliveries
The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home
Disruptive Innovation Opportunity: Expand plant-based meal kit options to existing food delivery services
CategoryLifestyle
Healthy Meal Delivery Servies
This Service Delivers Organic Meals Made from Nutritious Ingredients
The meal delivery industry can benefit from incorporating organic and healthy meal options into their services.
CategoryLifestyle
Subscription Bread Kits
'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread
Food subscription services can expand their offerings by including bread kits in their product line.
CategoryLifestyle
Gourmet Italian Meal Kits
The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine
The meal kit delivery industry can capitalize on the growing demand for gourmet Italian meal kits by offering specialized subscription services.
