Trend cluster
Category

Absorbent
Adaptation

Hectic consumer schedules call for dual-function cleaning products.

Packed Lunch Snack WrappersEndearing Japanese Towel ArtOdor-Absorbing Sockless InsertsPoolside Villain CostumesDIY Puppet Character Robes

Trend

What is the Absorbent Adaptation trend?

Absorbent Adaptation: Today's fast-pace times call for multi-purpose products, especially in the realm of hygiene. Products that simultaneously clean and serve an alternate purpose are popping up as a result. Particularly helpful in a home with children, absorbent material functioning as standard fabric introduces the idea of cleaning on the go, speaking to a desire for ultra convenience.

Trend themes

Themes within the Absorbent Adaptation trend

Three behaviours holding the trend together
01

Multi-Purpose Hygiene

Dual-function cleaning products are becoming more popular as people seek out convenient ways to clean and multitask.

02

Functional Fashion

The combination of creativity and functionality in fashion is sparking imagination for designers and creating opportunities for retailers.

03

Authentic Packaging

Consumers are appreciating more authentic packaging designs like mason jars and craft paper wrappers.

Industry implications

What the Absorbent Adaptation trend means for industry

Where the trend changes the playbook
For

Home Cleaning

Innovative products that focus on multi-purpose hygiene can transform the cleaning industry.

For

Children's Apparel

Functional and fashionable children's apparel that has creative designs and serves a purpose are becoming more popular.

For

Packaging Design

Authentic packaging designs, whether it be for food or other products, can create a unique customer experience and set brands apart from their competitors.

Trend signals

Trend signals for Absorbent Adaptation

Trend score 3.6 out of 10, from popularity 54%, activity 47%, freshness 8%.

Popularity54%
Activity47%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America

Evidence

Examples of the Absorbent Adaptation trend

6 featured examples from May 15, 2013 to Mar 3, 2014