Brands put honey front and center to attract nature-craving consumers
Implications - As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability.
Trend Themes
1. Honey as Sugar Alternative - Consumers are searching for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability
2. Natural and Herbal Beverages - Just Bee using natural herbs, fruits, berries and honey to sweeten the beverage while promoting health
3. DIY Personal Care - Rose Petal Lip Balm is a great homemade product rather than store bought ones
Industry Implications
1. Alcohol Industry - Significant innovation opportunities exist in creating sweetened scotches and other beverages for modern urban consumers.
2. Food and Beverage Industry - Healthier, natural and organic beverages along with innovative ingredients like honey, herbs, fruits, and vegetables are disrupting traditional beverage market.
3. Personal Care Industry - With increasing demands for safety and natural ingredients in beauty and personal care products, significant opportunities for DIY and homemade products exist.
7 Featured, 63 Examples:
418,068 Total Clicks
Date Range:
Mar 13 — May 15
Trending:
Mild
Consumer Insight Topics:
