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Hints of Honey

Brands put honey front and center to attract nature-craving consumers

Implications - As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability.

SCORE 3.4

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Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 326,036 Total Clicks

Date Range: Mar 13 - May 15

Trending: Mild

Consumer Insight Topics: Lifestyle Food Eco Social Good

Featured Examples

Honey-Sweetened Water - Just Bee's 100% Spring Water Drinks are Sweetened with Honey

SCORE 4.1

Average 1,968 Clicks Pub: May 22, 15

Honey-Sweetened Water

Just Bee's 100% Spring Water Drinks are Sweetened with Honey

Just Bee is one company that’s making hydration a little sweeter by adding flavorful herbs, fruits, berries and honey to its line of spring water. Flavors like Apple Ginger, Lemon Green Tea... [More]

Sweetened Syrupy Scotches - Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers

SCORE 2.6

Mild 1,859 Clicks Pub: Mar 28, 13

Sweetened Syrupy Scotches

Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers

Dewar’s Highlander Honey is the perfect scotch for those who like the drink but can’t necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many... [More]

Lavender Soda Recipes - This Drink is a Fresh Take on Classic Flavors

SCORE 3.7

Mild 1,375 Clicks Pub: Jun 9, 13

Lavender Soda Recipes

This Drink is a Fresh Take on Classic Flavors

If you find lavender to be a remarkable plant, you may want to test out this lavender soda recipe. This delicious drink is fragrant and sweet, and will have you feeling nostalgic and romantic all at... [More]

Spicy Superfood Beverages - This Temple Turmeric Milk Mimics the Taste of Turkish Coffee

SCORE 3.8

Mild 729 Clicks Pub: May 1, 15

Spicy Superfood Beverages

This Temple Turmeric Milk Mimics the Taste of Turkish Coffee

The sound of Bullet Brew Turkish Coffee might be intimidating to a non-coffee drinker, but the health benefits of this caffeine-free, non-dairy turmeric milk are enticing enough to win over anyone... [More]

DIY Lip Moisturizers - The Rose Petal Lip Balm Wards Off Winter Dryness in Cost-Effective Way

SCORE 2.5

Mild 1,590 Clicks Pub: Feb 3, 14

DIY Lip Moisturizers

The Rose Petal Lip Balm Wards Off Winter Dryness in Cost-Effective Way

The winter season often results in dry skin and dryer lips, the Rose Petal Lip Balm could significantly improve the state of the latter. Although a person could easily drop by the nearest drug store... [More]

Lavender-Scented Cocktails - This Creative Beverage Recipe Features Lavender and Honey

SCORE 2.9

Mild 1,189 Clicks Pub: Mar 29, 13

Lavender-Scented Cocktails

This Creative Beverage Recipe Features Lavender and Honey

One of the best parts about the summertime is the variety of delicious cocktails that are served, and these lavender-scented cocktails are a fantastic alternative to the more heavy alcoholic... [More]