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Hints of Honey

Brands put honey front and center to attract nature-craving consumers

Implications - As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability.
Trend Themes
1. Honey as Sugar Alternative - Consumers are searching for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability
2. Natural and Herbal Beverages - Just Bee using natural herbs, fruits, berries and honey to sweeten the beverage while promoting health
3. DIY Personal Care - Rose Petal Lip Balm is a great homemade product rather than store bought ones
Industry Implications
1. Alcohol Industry - Significant innovation opportunities exist in creating sweetened scotches and other beverages for modern urban consumers.
2. Food and Beverage Industry - Healthier, natural and organic beverages along with innovative ingredients like honey, herbs, fruits, and vegetables are disrupting traditional beverage market.
3. Personal Care Industry - With increasing demands for safety and natural ingredients in beauty and personal care products, significant opportunities for DIY and homemade products exist.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
412,269 Total Clicks
Date Range:
Mar 13 — May 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Honey-Sweetened Water
Honey-Sweetened Water
Just Bee's 100% Spring Water Drinks are Sweetened with Honey
Just Bee is one company that’s making hydration a little sweeter by adding flavorful herbs, fruits, berries and honey to its line of spring water. Flavors like Apple Ginger, Lemon Green Tea... MORE
Sweetened Syrupy Scotches
Sweetened Syrupy Scotches
Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers
Dewar’s Highlander Honey is the perfect scotch for those who like the drink but can’t necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many... MORE
Lavender Soda Recipes
Lavender Soda Recipes
This Drink is a Fresh Take on Classic Flavors
If you find lavender to be a remarkable plant, you may want to test out this lavender soda recipe. This delicious drink is fragrant and sweet, and will have you feeling nostalgic and romantic all at... MORE
Spicy Superfood Beverages
Spicy Superfood Beverages
This Temple Turmeric Milk Mimics the Taste of Turkish Coffee
The sound of Bullet Brew Turkish Coffee might be intimidating to a non-coffee drinker, but the health benefits of this caffeine-free, non-dairy turmeric milk are enticing enough to win over anyone... MORE
DIY Lip Moisturizers
DIY Lip Moisturizers
The Rose Petal Lip Balm Wards Off Winter Dryness in Cost-Effective Way
The winter season often results in dry skin and dryer lips, the Rose Petal Lip Balm could significantly improve the state of the latter. Although a person could easily drop by the nearest drug store... MORE
Lavender-Scented Cocktails
Lavender-Scented Cocktails
This Creative Beverage Recipe Features Lavender and Honey
One of the best parts about the summertime is the variety of delicious cocktails that are served, and these lavender-scented cocktails are a fantastic alternative to the more heavy alcoholic... MORE
Balsamic-Glazed Cauliflower Wings
Balsamic-Glazed Cauliflower Wings
These Meatless Wings Keep Vegetarians and Flavor in Mind
A side dish that appeals to meat eaters and vegetarians, this glazed cauliflower wings recipe is snack for everyone. Using soy sauce, honey, balsamic vinegar and the usual spices, the balsamic... MORE

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