Category
Tech
Automated Upkeep
Trend cluster
Category
Hints of
Honey
Brands put honey front and center to attract nature-craving consumers.
3.1
Trend score
Trend
What is the Hints of Honey trend?
Hints of Honey: As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability.
Trend themes
Themes within the Hints of Honey trend
Three behaviours holding the trend together01
Honey as Sugar Alternative
Consumers are searching for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability
02
Natural and Herbal Beverages
Just Bee using natural herbs, fruits, berries and honey to sweeten the beverage while promoting health
03
DIY personal care
Rose Petal Lip Balm is a great homemade product rather than store bought ones
Industry implications
What the Hints of Honey trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Significant innovation opportunities exist in creating sweetened scotches and other beverages for modern urban consumers.
For
Food and Beverage Industry
Healthier, natural and organic beverages along with innovative ingredients like honey, herbs, fruits, and vegetables are disrupting traditional beverage market.
For
Personal Care Industry
With increasing demands for safety and natural ingredients in beauty and personal care products, significant opportunities for DIY and homemade products exist.
Trend signals
Trend signals for Hints of Honey
Trend score 3.1 out of 10, from popularity 53%, activity 33%, freshness 8%.
Popularity53%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hints of Honey trend
7 featured examples from Mar 28, 2013 to May 22, 2015CategoryLifestyle
Honey-Sweetened Water
Just Bee's 100% Spring Water Drinks are Sweetened with Honey
The beverage industry can explore new product lines of honey-sweetened water to meet the consumer demand for healthier alternatives to traditional sweeteners.
CategoryLifestyle
Sweetened Syrupy Scotches
Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers
The alcohol industry can benefit from offering sweetened and innovative blends.
CategoryLifestyle
Lavender Soda Recipes
This Drink is a Fresh Take on Classic Flavors
Incorporating lavender into menus and creating unique beverages can be a point of differentiation for restaurants and cafes looking to attract consumers with adventurous palates.
CategoryLifestyle
Spicy Superfood Beverages
This Temple Turmeric Milk Mimics the Taste of Turkish Coffee
Disruptive innovation opportunities include developing and marketing non-dairy milk alternatives that cater to dietary preferences and offer additional health benefits.
CategoryArt & Design
DIY Lip Moisturizers
The Rose Petal Lip Balm Wards Off Winter Dryness in Cost-Effective Way
Disruptive innovation opportunity: Develop eco-friendly packaging solutions for beauty and cosmetics products to align with the growing demand for sustainability in the industry.
CategoryLifestyle
Lavender-Scented Cocktails
This Creative Beverage Recipe Features Lavender and Honey
Restaurants, bars, and cafes can incorporate lavender-scented cocktails or other herb-infused drinks on their menus as a way to offer unique flavors and appeal to consumers seekin…
CategoryLifestyle
Balsamic-Glazed Cauliflower Wings
These Meatless Wings Keep Vegetarians and Flavor in Mind
Opportunity for food companies to develop and market plant-based alternatives to traditional meat dishes.
