Category
Tech
Delegated Interfaces
Trend cluster
Category
Fashionable
Filtration
Air purifiers get a design-focused rebuild to satisfy all needs.
2.8
Trend score
Trend
What is the Fashionable Filtration trend?
Fashionable Filtration: The social status surrounding health consciousness has evolved to a point where things that improve health must also serve as status symbols for all senses. As such, air purifiers that resemble art as opposed to functioning pieces of equipment are augmenting the industry to be satisfying for consumers that demand health, but also that want to flaunt prestige.
Trend themes
Themes within the Fashionable Filtration trend
Three behaviours holding the trend together01
Status Symbol Health Accessories
Health-conscious consumers are demanding products that improve health while also serving as status symbols.
02
Eco-Friendly Air Purifiers
The air purification industry is using renewable energy and eco-friendly processes to appeal to environmentally conscious consumers.
03
Multi-Functional Air Purifiers
Designers are creating air purifiers that perform multiple tasks, such as aromatizing, lighting, and separating space.
Industry implications
What the Fashionable Filtration trend means for industry
Where the trend changes the playbookFor
Home Appliances
Home appliance businesses can create and market aesthetically pleasing air purifiers with eco-friendly features.
For
Fashion Accessories
Fashion accessory companies can create air purifiers that double as necklaces and bracelets, serving as both functional and fashionable pieces.
For
Architecture and Design
Architecture and design firms can incorporate air purifying elements into their designs to improve interior environments.
For
Renewable Energy
Renewable energy companies can target the air purification industry and offer solutions that reduce the dependence on traditional power sources.
Trend signals
Trend signals for Fashionable Filtration
Trend score 2.8 out of 10, from popularity 41%, activity 36%, freshness 8%.
Popularity41%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fashionable Filtration trend
6 featured examples from May 8, 2013 to Feb 14, 2014CategoryEco
Optimized Blind Air Filters
The Window Air Purifier Works with Existing Architectural Ventilation
The home improvement industry can leverage the demand for custom-fit window air purifiers to provide enhanced indoor air quality solutions.
CategoryArt & Design
Air-Purifying Partitions
The Electrolux Parinna Improves Many Aspects of Interior Environments
The incorporation of multi-functional features in furnishings and décor could be an opportunity for interior designers to offer unique solutions for clients.
CategoryEco
Raindrop Air Purifiers
The DropAir Filtration System Improves the Quality of Interior Environments
The home appliance industry can benefit from incorporating eco-friendly technology and aesthetically pleasing design features into their air purifier offerings.
CategoryArt & Design
Sleek Air-Purifying Collars
The 'OZ-1' is a Collar Air Purifier That Cleans the Air You Breath
The air purifier industry can explore the potential of designing compact neck accessories that provide efficient air purification while incorporating additional features like scen…
CategoryLifestyle
Arboreal Air Purifiers
Air Drop Combines Self-Sustaining Plants and Tech to Clean
Air purification companies can incorporate sustainable materials, bio-based filters and smart technologies into their products to create more eco-friendly and efficient products.
CategoryArt & Design
Wooden Air Purifiers
This Vase-Like Purifier Cleans and Refreshes Your Home
Opportunity for home decor companies to incorporate air purifiers with a wooden design into their product offerings.
