Category
Tech
Delegated Interfaces
Trend cluster
Category
Personal
Purification
As individual health concerns rise, body-worn purifiers take precedence.
4.7
Trend score
Trend
What is the Personal Purification trend?
Personal Purification: As urban populations rise and pollution levels follow suit, consumer health concerns are seeing a steep incline. Brands are soothing concerns with air purifiers that are designed for the individual, more convenient use, signifying a shift in wearable, personalized technology converged with a desire for holistic health.
Trend themes
Themes within the Personal Purification trend
Three behaviours holding the trend together01
Individual-focused Air Purifiers
Consumer health and increasing pollution levels have led to brands shifting towards personalized air purifiers for individuals' use, opening up opportunities for wearable air purifiers.
02
Air-Purifying Accessories and Wearables
The Smog Free Project from Dutch designer Dan Roosegaarde involves accessories made from smog and wearable air purifiers, which not only serve as accessories but also purify the air, resulting in innovative and sustainable fashion.
03
Intuitive and Portable Air Filtration
With traditional air purifiers being stationary, the advent of portable and wearable purifiers like the Breathe Device provides ease of mobility and the opportunity for people to breathe clean air wherever they go, paving the way for intuitive and portable air filtration systems.
Industry implications
What the Personal Purification trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Brands can focus on developing wearable air purifiers and intuitive filtration systems to cater to the increasing demand for personalized and portable air purifiers.
For
Health and Wellness
The increasing health concerns due to pollution levels pave the way for the creation of air-purifying accessories and wearable technology that cater to individual needs, especially in urban areas.
For
Eco-friendly Fashion
With the Smog Free Project blurring the lines between fashion and technology, the possibility for more innovative and sustainable fashion items can be created by repurposing everyday materials into air-purifying accessories.
Trend signals
Trend signals for Personal Purification
Trend score 4.7 out of 10, from popularity 70%, activity 62%, freshness 8%.
Popularity70%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personal Purification trend
5 featured examples from Nov 4, 2014 to May 15, 2016CategoryLifestyle
Wearable Air Purifiers
The Breathe Device is a Small-Scale Filter System Designed for Personal Use
The development of wearable air purifiers provides innovative solutions for individuals concerned about their personal health and well-being.
CategoryLifestyle
Wearable Air Purifiers
The Wind Six Intelligent Purifier is Worn as a Futuristic Headset
Disruptive innovation opportunity: Explore the development of advanced wearable air purification technologies and solutions.
CategoryEco
Pollution-Compressing Jewelry
The Studio Roosegaarde Jewelry Line is Part of the Smog Free Project
Innovative jewelry designs that have a positive impact on the environment by purifying the air.
CategoryUnique
Air-Purifying Pacifiers
This Baby Pacifier Actually Combats Air Pollution
Disruptive innovation opportunity: Developing products that enhance the health and well-being of babies.
CategoryLifestyle
Intuitive Pollution Masks
The Air+ Smart Mask Respirator Would Help the Wearer to Breathe Better
The healthcare industry can benefit from incorporating intuitive features into respiratory solutions for patients with respiratory illnesses or those living in severely polluted a…
