Upscaling Ordinary

Traditionally simple products get a luxurious overhaul for the status-obsessed

Implications - As the population of nouveau riche consumers rises, a want for luxury products that still carry a semblance of middle-class life are satiating demand for lifestyle accommodation. The utilization of precious materials to upgrade traditional goods augments the concept of everyday luxury for consumers who continue to demand the further integration of an upscale lifestyle.
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SCORE 6.9
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SCORE 6.4
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SCORE 6.7
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SCORE 4.7
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SCORE 4.9
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