Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscaling
Ordinary
Traditionally simple products get a luxurious overhaul for the status-obsessed.
5.9
Trend score
Trend
What is the Upscaling Ordinary trend?
Upscaling Ordinary: As the population of nouveau riche consumers rises, a want for luxury products that still carry a semblance of middle-class life are satiating demand for lifestyle accommodation. The utilization of precious materials to upgrade traditional goods augments the concept of everyday luxury for consumers who continue to demand the further integration of an upscale lifestyle.
Trend themes
Themes within the Upscaling Ordinary trend
Three behaviours holding the trend together01
Luxury Upgrade
Traditional goods are being upgraded with precious materials to satiate demand for everyday luxury among consumers.
02
Minimalism
Sleek and streamlined designs are making use of high-quality materials such as leather to create simple yet luxurious products.
03
Hybrid Designs
Products are taking on elements of other items, for example, the combination of handbags and sneakers
Industry implications
What the Upscaling Ordinary trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Companies can capitalize on the trend towards everyday luxury by upgrading traditional goods with precious materials.
For
Fashion and Accessories
Designers can explore hybrid designs by taking elements from different products and creating unique pieces.
For
Home and Decor
People are looking for lavish upgrades to practical items such as ping pong tables and tents, creating opportunities for those in the luxury home decor market.
Trend signals
Trend signals for Upscaling Ordinary
Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 8%.
Popularity89%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upscaling Ordinary trend
6 featured examples from Nov 19, 2013 to May 1, 2014CategoryFashion
Handbag-Inspired Sneakers
The En Noir x Buscemi 125mm Sneakers Hit New Levels of Lavish
These handbag-inspired sneakers create opportunities for innovation in footwear design, especially in luxurious and customizable sneakers.
CategoryFashion
Couture Basketball Sneakers
Dank Customs Get a Slam Dunk with These Louis Vuitton Sneakers
Fashion brands can leverage their unique design and aesthetic expertise to create sportswear and athletic gear.
CategoryLuxury
Luxurious Multi-Person Tents
Go Camping in Style with This Deluxe Luxury and Comfortable Tent
Opportunity for manufacturers to create high-end camping tents for luxury camping enthusiasts.
CategoryArt & Design
Transparent Table Tennis
The Lungolinea Ping Pong Table Elevates a Casual Game to Crystal Luxury
The luxury furniture industry can benefit from creating high-end gaming equipment using expensive materials and innovative designs.
CategoryArt & Design
Minimalist Leather Knapsacks
The Simple Backpack by Jakob Lukosch Boast Basic Seams
The sleek design trend in backpacks can drive disruptive innovation in the fashion and accessories industry by incorporating minimalistic and streamlined features in other product…
CategoryLuxury
Pocket-Pinching Socks
The Falke Vicuna Socks Will Keep Your Feet Warm But Your Wallet Cold
Fashion companies can explore creating high-end socks to meet the demand for luxury items in the market.
