Brands incorporate social networks as an integral part of the drinking process
Implications - Oversharing has become commonplace as users upload to social media more than ever, which is being formally incorporated by libation brands as a way to foster brand-consumer relationships. The recognition of consumption rituals is creating a stronger notion of branded socialization for consumers to correlate products as another member of their friend group.
Trend Themes
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Social Media Integration — Brands are incorporating social media into their product designs to foster brand-consumer relationships.
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Convenient Drinking — Innovations that combine mobile phone usage and drinking are becoming increasingly popular.
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Automated Bartending — Robotic bartenders are emerging to provide convenient and efficient drink dispensing, payment, and social media integration.
Industry Implications
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Food and Beverage — F&B companies can incorporate social media and mobile phones to create more interactive drinking experiences for customers.
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Technology — The emergence of robotic bartenders provides opportunities for tech companies to further develop automated systems for the food and drink industry.
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Marketing — Combining social media and drinking can lead to new marketing campaigns and strategies for companies.
5 Featured, 45 Examples:
284,327 Total Clicks
Date Range:
May 13 — May 14
Trending:
Untested
Consumer Insight Topics:
