Brands incorporate social networks as an integral part of the drinking process
Implications - Oversharing has become commonplace as users upload to social media more than ever, which is being formally incorporated by libation brands as a way to foster brand-consumer relationships. The recognition of consumption rituals is creating a stronger notion of branded socialization for consumers to correlate products as another member of their friend group.
5 Featured, 45 Examples:
246,879 Total Clicks
Date Range:
May 13 — May 14
Trending:
Untested
Consumer Insight Topics:
