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Branded Socializing

Brands incorporate social networks as an integral part of the drinking process

Implications - Oversharing has become commonplace as users upload to social media more than ever, which is being formally incorporated by libation brands as a way to foster brand-consumer relationships. The recognition of consumption rituals is creating a stronger notion of branded socialization for consumers to correlate products as another member of their friend group.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
246,879 Total Clicks
Date Range:
May 13 — May 14
Trending:
Untested

Featured Examples

App-Controlled Alcoholic Systems
App-Controlled Alcoholic Systems
Project Gutenberg Dispenses Liqour to Create a Perfect Cocktail
Project Gutenberg was designed by the French spirit maker Pernod Ricard and encompasses using the internet and apps to create the ultimate cocktail experience. The gadget creates a liquor library... MORE
play_circle_filled Customer-Controlled Happy Hours
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
The drinking experience varies depending on where you are, who you’re with and of course what you’re drinking. In a move to merge social media with how one normally socializes at a bar,... MORE
play_circle_filled Automated Bartender Kegs
Automated Bartender Kegs
The Robokeg Recommends Drinks Before Serving Them and Charging You
Instead of waiting in a long line for a beer, users of Robokeg can simply swipe their wristband to get a pint from the automated bartender. Robokeg is a beer keg that acts as a bartender by... MORE
Smartphone-Displaying Cups
Smartphone-Displaying Cups
The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
In this modern age of advancing technology and increasing mobile phone usage, people just can’t seem to pry themselves away from their phones, and this ‘Cell Phone Holder Party Cup’... MORE
Scotch Sidekick Apps
Scotch Sidekick Apps
The Distiller by Distiller is a Super Useful App for Whiskey Enthusiasts
There’s no need to make the trip down to Scotland to get an expert opinion on which single malt whiskey you should be drinking, there’s a super useful app that can do it for you now.... MORE

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