A desire for homegrown, organic goods prompts seasonal beverage ingredients
Implications - As concerns about ingredients and their origins grow among health-conscious consumers, locally grown and sourced goods are taking center stage. Seeking methods of indulgence while maintaining peace of mind, consumers are turning to seasonal beverage flavors that utilize ingredients that are specific to that time of year. Seasonal infusions reflect a desire for more environmentally aware, yet equally comforting methods of consumption.
Trend Themes
-
Locally Sourced Ingredients — Increased demand for locally sourced and organic ingredients promotes the use of seasonal and fresh flavors.
-
Health-conscious Indulgence — Consumers are seeking ways to indulge while still promoting wellness.
-
Customized or Innovative Beverages — Bars and distilleries are catering to consumers by offering creative and customized beverage options.
Industry Implications
-
Food and Beverage — Local food and beverage companies can benefit by focusing on transparency and straight-from-the-farm ingredients for their products.
-
Hospitality and Tourism — Hotels and restaurants can offer seasonal menus and customized alcoholic drinks to attract health-conscious and adventurous consumers.
-
Manufacturing and Production — Companies that produce organic and natural products can benefit from the increased demand for healthier and environment-friendly options.
