Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sourced
Indulgence
A desire for homegrown, organic goods prompts seasonal beverage ingredients.
2.5
Trend score
Trend
What is the Sourced Indulgence trend?
Sourced Indulgence: As concerns about ingredients and their origins grow among health-conscious consumers, locally grown and sourced goods are taking center stage. Seeking methods of indulgence while maintaining peace of mind, consumers are turning to seasonal beverage flavors that utilize ingredients that are specific to that time of year. Seasonal infusions reflect a desire for more environmentally aware, yet equally comforting methods of consumption.
Trend themes
Themes within the Sourced Indulgence trend
Three behaviours holding the trend together01
Locally Sourced Ingredients
Increased demand for locally sourced and organic ingredients promotes the use of seasonal and fresh flavors.
02
Health-Conscious Indulgence
Consumers are seeking ways to indulge while still promoting wellness.
03
Customized or Innovative Beverages
Bars and distilleries are catering to consumers by offering creative and customized beverage options.
Industry implications
What the Sourced Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Local food and beverage companies can benefit by focusing on transparency and straight-from-the-farm ingredients for their products.
For
Hospitality and Tourism
Hotels and restaurants can offer seasonal menus and customized alcoholic drinks to attract health-conscious and adventurous consumers.
For
Manufacturing and Production
Companies that produce organic and natural products can benefit from the increased demand for healthier and environment-friendly options.
Trend signals
Trend signals for Sourced Indulgence
Trend score 2.5 out of 10, from popularity 40%, activity 27%, freshness 8%.
Popularity40%
Activity27%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sourced Indulgence trend
6 featured examples from Jan 9, 2012 to May 22, 2015CategoryLifestyle
City-Customized Alcoholic Drinks
Our/Vodka Allows Locals to Give It Their Own Hometown Character
The customizable alcohol trend presents disruptive innovation opportunities in the food and beverage industry.
CategoryLifestyle
Seasonal Citrus Beverages
Joy the Baker's Lime Cordial Three Ways Post is Fresh
Disruptive innovation opportunity: Incorporate seasonal citrus beverages into an existing beverage manufacturing business or start a new brand specializing in this category.
CategoryLifestyle
Hearty Alcoholic Broths
Bryant Park Hotel Introduces Three Seasonal Cellar Bar Soup Cocktails
Hotels and bars can introduce soup cocktails as a unique offering to attract customers.
CategoryLifestyle
Organic Maple Water Beverages
SEVA Maple Water is Vegan, Gluten-Free and Naturally Sweetened
Opportunity to develop and market new organic, vegan, and gluten-free drink options.
CategoryLifestyle
Seasonal Mixology Hotspots
Henry Liquor Bar Utilizes Fresh Ingredients to Create Tasty Cocktails
Bars and restaurants in the hospitality industry can attract customers looking for unique and innovative drink menus by offering seasonal cocktails and exploring new mixology tech…
CategoryLifestyle
Alcoholic Apple Ciders
The Aaron Burr Cider is Filled With the Refreshing Taste of Fall
Craft brewing industry can explore the production of craft ciders as a way to diversify their offerings and cater to the growing consumer demand for unique and locally sourced alc…
