Seeking variation, consumers turn to overindulgent caffeine flavors
Implications - As coffee culture continues to expand, caffeinated beverages are becoming more integrated into day-to-day living. Seeking to enhance energy-boosting beverages with more appeal, retailers are turning to seasonal ingredients and confectionery integration to improve aesthetics and expand taste buds. Overindulgent flavor variations signifies a shift in consumer preferences beyond conventional uses, and toward more customized indulgent sources of everyday consumption.
