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Social Media Intervention

Social media switches tones to push for more in-person socialization

Implications - Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired.

SCORE 5.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 168,762 Total Clicks

Date Range: Oct 13 - Aug 15

Trending: Warm

Consumer Insight Topics: Marketing Business Publicity Stunts Interactive Retail Branding Social Media

Featured Examples

Touchscreen Sampling Bars - Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport

SCORE 6.8

Warm 27,578 Clicks Pub: Aug 13, 15

Touchscreen Sampling Bars

Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport

At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... [More]

Hashtag Currency Shops - The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment

SCORE 6.6

Warm 9,684 Clicks Pub: Feb 5, 14

Hashtag Currency Shops

The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment

Fashion Week is coming to NYC over the next two weeks and anyone with an interest in fashion and a Twitter account is going to want to check out the Marc Jacobs pop up shop. The shop is set to... [More]

Tweet-Leased Weenie Mobiles - The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day

SCORE 5.2

Warm 1,311 Clicks Pub: Jan 28, 14

Tweet-Leased Weenie Mobiles

The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day

If taking a spin in the Oscar Mayer Wienermobile has always been a dream of yours, prepare for your fantasies to become reality — the iconic Wienermobile is the first vehicle that is available for... [More]

Fear-Of-Missing-Out Apps - The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again

SCORE 4.3

Average 1,404 Clicks Pub: Nov 6, 13

Fear-Of-Missing-Out Apps

The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again

Tarikh Korula is a New York-based entrepreneur and hacker. He is currently the co-founder and CEO of Mahaya, which launched its first product – the ‘Seen’ app. The currently Beta application... [More]

Localized Social Media Marketplaces - The Uniiverse App Makes Finding Events Simple and Fun

SCORE 4.1

Average 1,373 Clicks Pub: Mar 3, 14

Localized Social Media Marketplaces

The Uniiverse App Makes Finding Events Simple and Fun

The Uniiverse app and accompanying site are making finding things to do in one’s city spectacularly simple. The app lets people post events, find events and even sell tickets all through its site... [More]

Tweet-Fueled Rickshaw Rides - Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location

SCORE 3.6

Mild 1,007 Clicks Pub: Oct 19, 13

Tweet-Fueled Rickshaw Rides

Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location

To generate some buzz about Trinity Kitchen, the new indoor street market in Leeds, locals who wanted to visit could take a rickshaw ride to Trinity Leeds with a simple tweet to pay system. By... [More]