Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social Media
Intervention
Social media switches tones to push for more in-person socialization.
4.9
Trend score
Trend
What is the Social Media Intervention trend?
Social Media Intervention: Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired.
Trend themes
Themes within the Social Media Intervention trend
Three behaviours holding the trend together01
In-Person Interaction Resurgence
An emphasis on in-person socialization experiences augmented by digital mediums, demonstrated by brands like Trinity Kitchen and the Oscar Mayer Wienermobile contest. Augmented reality, gamification, and social media can each further enhance these experiences.
02
Social Media-Powered Information Aggregation
Innovations such as Tarikh Korula's 'Seen' app and the Uniiverse app combine all social media relevant to a certain event or location in one easily identifiable place. This opens the door for other specialized platforms that perform similar functions within different domains.
03
Interactive Brand Sampling
Brand activations such as Beam Suntory's bourbon tasting station offer interactive and memorable brand experiences for consumers. Immersive technology, like AR and VR, could take this to the next level by enhancing sensory experiences and customer education.
Industry implications
What the Social Media Intervention trend means for industry
Where the trend changes the playbookFor
Retail
Brick and mortar stores can use social media to enhance the in-person experience and offer incentives for physical interaction. Interactive technologies such as AR can elevate these experiences to new heights.
For
Event Planning
Companies and individuals can use social media aggregation apps to better promote and publicize events to interested parties. Innovations in location-based advertising can take this even further by enhancing discoverability for relevant events and experiences.
For
Food and Beverage
Food and beverage companies can use social media campaigns to engage with consumers and offer interactive and enjoyable sampling experiences. The use of gamification and social media-powered contests can also make these experiences more memorable and shareable.
Trend signals
Trend signals for Social Media Intervention
Trend score 4.9 out of 10, from popularity 86%, activity 54%, freshness 8%.
Popularity86%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Media Intervention trend
6 featured examples from Oct 19, 2013 to Aug 14, 2015CategoryLifestyle
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Leverage interactive sampling bars and immersive experiences to disrupt the alcoholic beverages industry and create unique brand experiences that stand out in the market.
CategoryBusiness
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Retail companies adopting new payment mechanics to enhance the customer experience.
CategoryAutos
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
The Tweet2Lease contest presents an opportunity for the automotive industry to explore innovative ways of engaging with consumers and generating buzz through social media campaign…
CategoryTech
Fear-Of-Missing-Out Apps
The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again
The event technology industry can leverage real-time event aggregation apps like 'Seen' to enhance the experience and accessibility of live events.
CategoryTech
Localized Social Media Marketplaces
The Uniiverse App Makes Finding Events Simple and Fun
Localized social media marketplaces like the Uniiverse app provide new avenues for connecting with local communities and promoting events.
CategoryMarketing
Tweet-Fueled Rickshaw Rides
Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
Opportunity to create disruptive marketing campaigns that leverage social media platforms like Twitter to engage and attract customers.
