Gearing up for the 'Rougue in Love' line of long-lasting, color-stay lipsticks, Lancome has created this whimsical advertisement. The Parisian landscape is peppered with Valentine's day hearts and pink-tinted skies. A series of painted pouts lip sync to a French pop soundtrack in a 'Rocky Horror Picture Show' fashion. The old-school mood is taken further with multi-dimension mirror cuts and sky scraper projections typical of 90s music videos.
The cosmetic line is set to be released, embodied by the beautiful Emma Watson. The pixie-cut starlet is a perfect choice to display the heavily pigmented, opaque products. Her flirty, androgynous style blanches the extreme femininity of the lipstick line. The new colors boast dark plums, magentas, pale pinks and classic rouge.
What's Driving This Trend
- Feminine Advertisements
- There is an opportunity for disruptive innovation in creating advertisements that appeal to and empower women.
- Whimsical Marketing Campaigns
- Creating marketing campaigns that are light-hearted and visually appealing can be a unique and effective way to promote products and services.
- Celebrity Endorsements
- Using famous faces to promote products can increase brand recognition and sales, making it an attractive option for companies looking to make a big impact.
Who This Affects Most
- Cosmetics
- Cosmetic companies could benefit from creating visually stunning and empowering advertisements, as well as utilizing celebrity endorsements to promote their products.
- Fashion
- Fashion companies could also benefit from creating visually stunning advertisements that appeal to women, as well as utilizing celebrity endorsements to promote their clothing lines.
- Entertainment
- Entertainment companies could learn from this whimsical advertisement style and consider using it in movie or television show promotions.
