Makeup.com has teamed up with Lancome and makeup professional Emma Willis to create a mod 1960s hair and makeup tutorial. If you're thinking of going as any 60s icon for Halloween -- from Twiggy to Edie Sedgwick -- look no further for styling inspiration.
The featured look is bold black eyeliner and drawn-on lashes for a dramatic eye. As for the hair, in a few simple steps, you can transform your regular 'do into a voluminous, wave-like coif. Head to makeup.com for the full set of instructions along with helpful photographs to best recreate the look.
This look is best paired with over-the-knee boots and a slim-fitting shift dress for a totally groovy Halloween costume that Austin Powers would approve of.
Key Themes Behind This Trend
- Mod 1960s-inspired Makeup
- Disruptive innovation opportunities include creating new makeup products and techniques that recreate the iconic looks of the 1960s.
- Retro Hair Styling
- Disruptive innovation opportunities lie in developing innovative hair styling tools and products that allow people to easily achieve retro hairstyles.
- Halloween Costume Inspiration
- Disruptive innovation opportunities exist in the costume industry to create unique and authentic Halloween costumes that pay homage to iconic eras like the 1960s.
Where This Applies
- Beauty
- The beauty industry can tap into the trend by launching 1960s-inspired makeup collections and collaborating with influencers to create tutorials.
- Haircare
- The haircare industry can seize the trend by introducing new styling tools and products specifically designed for achieving retro hairstyles of the 1960s.
- Costume
- The costume industry can capitalize on the trend by offering a wide range of 1960s-inspired costumes and accessories for Halloween and other events.
