As consumers strive to share more than ever, automatic updates spike in use
Implications - As the concept of over-sharing becomes commonplace and expected on social media, automated tweets, Instagram posts and Facebook replies are being adopted as an essential means to keep up with constant interaction. This move towards efficiency over authenticity amidst consumers marks a shift from a need for genuine face time to a more apathetic attitude towards social media that dictates a consumer base overstimulated with social networking.
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Nov 13 — May 14
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