Assisted Choices
Automated Social
Media
As consumers strive to share more than ever, automatic updates spike in use.
Trend
What is the Automated Social Media trend?
Automated Social Media: As the concept of over-sharing becomes commonplace and expected on social media, automated tweets, Instagram posts and Facebook replies are being adopted as an essential means to keep up with constant interaction. This move towards efficiency over authenticity amidst consumers marks a shift from a need for genuine face time to a more apathetic attitude towards social media that dictates a consumer base overstimulated with social networking.
Trend themes
Themes within the Automated Social Media trend
Three behaviours holding the trend togetherAutomated Social Media Posts
Businesses can create innovative social media management tools that allow automated rather than manually made social media posts.
Social Messaging Automation
Companies can create apps or services focusing on automating responses to social media messages or comments.
Auto-Liking Applications
Web applications that offer automatic liking to increase engagement in social media can boost business marketing on Instagram.
Industry implications
What the Automated Social Media trend means for industry
Where the trend changes the playbookSoftware Development
Software companies can develop social media management tools that offer automated social media posting and scheduling to increase efficiency.
Marketing and Advertising
Marketing and advertising firms can leverage automated social messaging services to reach more people on social media and engage with potential customers online more efficiently.
Mobile App Development
Mobile app developers can create automatic response apps or services for businesses to improve customer experience on social media, reducing the need for manually responding to every message.
Trend signals
Trend signals for Automated Social Media
Trend score 4.6 out of 10, from popularity 86%, activity 45%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Automated Social Media trend
5 featured examples from Nov 16, 2013 to Feb 18, 2014Automated Social Messaging Services
'Relaxed' Sends Auto-Reply Messages on Facebook & Twitter
In the marketing industry, social media management services can take advantage of automated messaging to better communicate with potential customers or clients online.
Fake Friend-Removing Tools
The FakeOFF Facebook App Scans and Identifies Fake Facebook Friends
The rise of fake friend-removing tools creates an opportunity for social media platforms to enhance their security measures and ensure a more authentic user experience.
Automatic Liking Web Apps
The Lovematically App Provides Automatic Instagram Likes
Disruptive innovation opportunity: Developing advanced algorithms and tools for enhancing user engagement and networking on social media platforms.
Snarky Safety-Tweeting Apps
The IAmAliveVIP Emergency Notification App Tweets After Bombings
Disruptive innovation opportunities in the mobile app development industry to create innovative and useful emergency notification apps.
Silly Status Generating Sites
What Would I Say Creates Personalized Nonsense Facebook Updates
The social media industry can leverage the trend of automated status updates to enhance user engagement and drive traffic to their platforms, thereby increasing advertising revenu…