The advent of Facebook has allowed anyone and everyone to create, if they so chose, a fake-persona, but some people, chose to adopt their favorite characters as alter-egos leading to such random occurrences as superhero Facebook statuses.
Superhero Facebook personas range from Lois Lane and Clarke Kent, to the Green Lantern, Superman, the Green-Hornet, Daredevil and Bruce Wayne.
Implications - Being a superhero is a dream that many kids have growing up. Even as adults, many people continue on with their fascination of the comic book characters they grew up with. With a market that has been hooked since they were young, the opportunity to create numerous products for them remains all throughout their lives.