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Day & Night Nurse Cold Medicine Instills Fear to Boost Sales

 - Dec 7, 2013
References: campaignlive & ibelieveinadv
Nothing is more traumatizing than the fear of missing out on fun times with friends and Day & Night Nurse, the cold-and-flu medicine, knows this and knows this very well.

The flu-fighting company has recently released its brand new print campaign created with the creative aid of comic-book illustrator Neal Adams. This series of horror striking ads are targeted at young professionals and dwell on the "fear of missing out." Thanks to a rise of social media, this fear has risen over the years and has become one of the most horrific things for a young person to experience. The ads feature the opening line of "If I miss this.." which is enough to draw any young person in for the taking.

Day & Night Nurse has definitely pulled all the right heart strings for its line of advertising.