Indigo launched a social media bookstore that allows consumers to conveniently shop on-the-go. This new platform called Like2Buy converts Indigo's Instagram account to an online catalog.
Consumers can use this social media platform to instantly view Indigo's latest product range. The clever aspect of this platform is that when a consumer sees a product they are interested in, they can simply hit the 'like' button to directly purchase the product. This social media platform provides up-to-date information while allowing consumers to immediately make purchases. Like2Buy will save time, allowing consumers can avoid store lineups and the traditional process of online shopping.
This customer platform provides the option of instantly purchasing items such as music and books while simultaneously introducing users to newly launched products. Since social media lets one stay connected, Indigo's social media bookstore is the perfect way to maintain consumer interests while tracking popular products and simplifying the buying process.