Category
Lifestyle
Assisted Choices
Trend cluster
Category
Swap
Commerce
Offering discounts for product exchanges, brands push for continued patronage.
5.2
Trend score
Trend
What is the Swap Commerce trend?
Swap Commerce: In an age where online shopping is growing even more ubiquitous each quarter, the scramble to encourage continued patronage when competition is virtually endless is intensifying the focus for retailers more than ever. As such, the seemingly retro concept of exchange for a discount is being adopted as a means to fulfill consumer demand for savings and brand requirement to have them return. This business model is also augmenting brands to be more ecologically sustainable as a result, thus broadening consumer perception.
Trend themes
Themes within the Swap Commerce trend
Three behaviours holding the trend together01
Exchange for Discount
The concept of exchanging an item for a discount is gaining momentum to attract customers and fulfill brand loyalty.
02
Secondhand Commerce
Secondhand shopping is becoming increasingly popular, with business concepts developed around bookstores, lingerie stores and furniture marketplaces.
03
Pop-up Pawn Shops
The concept of holiday pop-up pawn shops, where customers can exchange unwanted items for goods, is gaining traction as a new avenue to engage potential customers.
Industry implications
What the Swap Commerce trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can adopt exchange and discount models or facilitate secondhand commerce to cater to sustainability-minded consumers and beat out online competition.
For
Logistics and Transportation Industry
With the rise of secondhand economy, logistics and transportation companies stand to profit from moving bulky, secondhand goods for retailers and individual customers.
For
Marketing Industry
Companies are looking to engage their audience in unique, entertaining and beneficial ways such as holiday pawnshop pop-ups in order to promote brand awareness and social responsibility.
Trend signals
Trend signals for Swap Commerce
Trend score 5.2 out of 10, from popularity 80%, activity 68%, freshness 8%.
Popularity80%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Swap Commerce trend
4 featured examples from Oct 16, 2014 to Dec 31, 2015CategoryArt & Design
Secondhand Furniture Marketplaces
'Move Loot' Will Transport Heavy Secondhand Goods for You
Disruptive innovation opportunity: Leverage the growing e-commerce industry by developing an online secondhand marketplace that offers transportation services for large items.
CategoryMarketing
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
The candy industry could explore the concept of pop-up trade-in shops to create unique experiences and increase customer engagement.
CategorySocial Good
Lingerie-Swapping Programs
This Store Allows Customers to Trade in Old Clothes for New Underwear
Fashion retailers could benefit from exploring sustainable and innovative recycling programs.
CategoryLifestyle
Booze-Bartering Bookstores
Molasses Books in New York Lets You Trade Books For Beer
Booksellers can explore the bartering model to incentivize book trade-ins and offer unique experiences to their customers.
