Category
Lifestyle
Assisted Choices
Trend cluster
Category
Swapped
Packaging
Brands adopt non-reflective packaging to create allure.
3.8
Trend score
Trend
What is the Swapped Packaging trend?
Swapped Packaging: While straightforward packaging offers sincerity in its simplicity, it can be fairly mundane. Diverting from expectations, brands are turning to designs that are visually unrepresentative of the product it contains, adding abstract aesthetics to traditional, everyday products. The use of non-reflective packaging speaks to a shift towards more thought-provoking, and mentally stimulating forms of consumer engagement.
Trend themes
Themes within the Swapped Packaging trend
Three behaviours holding the trend together01
Abstract Packaging Design
Brands are creating visually unrepresentative packaging designs to add abstract aesthetics to traditional everyday products, representing a shift towards more thought-provoking forms of consumer engagement.
02
Luxury Packaging Design
Product packaging is being designed to take inspiration from the perfume industry, transforming traditional products including laundry and condiments into more luxurious offerings with packaging that looks and smells like perfume.
03
Circular Vessels
Circular packaging is becoming more popular, offering a sleek and iconic appearance to products including vodka. This design can add a luxurious vibe to a product and is ideal for premium offerings.
Industry implications
What the Swapped Packaging trend means for industry
Where the trend changes the playbookFor
Packaging Design
Specializing in unique packaging design that goes beyond a product's traditional, everyday look by using abstract aesthetics to create mentally stimulating consumer engagement opportunities.
For
Luxury Goods
Creating packaging designs inspired by the perfume industry offers a way to transform traditional products into a luxurious experience, with packaging that looks and smells like perfume.
For
Premium Spirits
Using circular vessel packaging can add a luxurious vibe to spirits, and can be an ideal design for premium offerings that are looking to stand out on the shelves.
Trend signals
Trend signals for Swapped Packaging
Trend score 3.8 out of 10, from popularity 51%, activity 56%, freshness 8%.
Popularity51%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Swapped Packaging trend
5 featured examples from Feb 11, 2013 to Oct 13, 2015CategoryArt & Design
Perfume-Like Laundry Bottles
The L'eaundry Concept Makes Laundry Products Seem Decadent
Companies in the home cleaning product industry can explore creating specialty, high-end laundry products that appeal to consumers looking to elevate their laundry experience.
CategoryMarketing
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
Packaging design is becoming increasingly important in the food and beverage industry to differentiate products and increase consumer appeal.
CategoryLifestyle
Restructured Condiment Containers
CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette
Innovating on unique packaging designs to enhance branding, customer experience and usability of condiment containers.
CategoryMarketing
Perfume-Like Vodka Bottles
The 'Ciroc X' Packaging is a Sleek Circular Vessel
Brands can explore new and luxurious packaging designs to attract premium consumers and differentiate themselves from competitors in the crowded alcohol market.
CategoryLifestyle
Pharmaceutical Wine Bottles
Tsikoudia is a Uniquely Bottled Offering from a Cyprus Winery
Incorporate innovative packaging and branding concepts to create unique and appealing product offerings that stand out in the crowded and competitive wine and spirits market.
