Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dual-Purpose
Packaging
Building rapport, brands offer multifunctional packaging for consumer gain.
5.0
Trend score
Trend
What is the Dual-Purpose Packaging trend?
Dual-Purpose Packaging: Going beyond aesthetic appeal, brands are adjusting designs to make packaging more of a help than a hindrance. By offering dual-purpose packaging that enhances a product's function instead of simply encasing it, brands add extra appeal, speaking to a desire for more pragmatic methods of consumer enticement.
Trend themes
Themes within the Dual-Purpose Packaging trend
Three behaviours holding the trend together01
Functional Packaging
Brands are designing packaging that enhances a product's function instead of just encasing it.
02
Dual-Purpose Packaging
Brands are offering packaging that serves another function besides holding the product, adding extra appeal to consumers.
03
Packaging Innovation
Designers are pushing the boundaries of product packaging, creating memorable and innovative packaging designs to grab consumer attention.
Industry implications
What the Dual-Purpose Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Functional and dual-purpose packaging designs can make a product more appealing and stand out in a competitive market.
For
Consumer Goods
Innovation in product packaging can help these goods stand out on shelves and increase brand recognition.
For
Design and Marketing
Innovative packaging designs can excite and entice consumers, making it a valuable tool in marketing strategy for designers.
Trend signals
Trend signals for Dual-Purpose Packaging
Trend score 5.0 out of 10, from popularity 76%, activity 68%, freshness 8%.
Popularity76%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dual-Purpose Packaging trend
4 featured examples from Oct 20, 2013 to May 13, 2014CategoryLifestyle
Coffee Container Clocks
The Nescafe Alarm Cap is a 3D Printed Jar Lid and Functioning Alarm Clock
Companies in this industry can leverage innovative product development to create unique and technological integrated products that appeal to consumers
CategoryLifestyle
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
The Rise and Shine energy drink packaging showcases an innovative approach to beverage packaging, creating opportunities for disruptive innovation in the industry.
CategoryLife-Stages
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
The beverage industry can capitalize on the trend of interactive packaging by exploring unique designs that enhance consumer interaction and engagement with their products.
CategoryEco
Cup-Capped Containers
Elixir Vitamin Water Packaging Invites Immediate Consumption
The unique design of Elixir Vitamin Water packaging presents an opportunity for innovation in the beverage packaging industry.
