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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Candid Sincerity

Campaigns are left unscripted and organic for approachability

Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
662,252 Total Clicks
Date Range:
Jan 13 — May 14
Trending:
Warm
Consumer Insight Topics:

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