The Urban Outfitters Winter 2013 lookbook follows the adventures of a couple on the streets of Amsterdam, bundled up in cozy winter gear. The playful catalog captures the pair candidly, setting it up as if they were taking turns to photograph each other during an outing, showing everything from intimate kisses to yawns while waiting around.
The couple visits small shops, seasides and bicycle lots, wearing a variety of stylish outfits like cozy patterned wool sweaters and layered knits. These cool-weather essentials are perfect for inspiring a little wanderlust, which is the perfect thing to beat the winter blahs. The eclectic lookbook is relaxed, but incredibly well-put together and looks like the couple is having a ton of fun together.
What Makes This Trend Stand Out
- Cozy Winter Gear
- Opportunity for disruptive innovation in creating innovative and stylish winter clothing and accessories.
- Candid Photography
- Opportunity for disruptive innovation in developing technology or services that simplify and enhance candid photography experiences.
- Eclectic Lookbooks
- Opportunity for disruptive innovation in reinventing the traditional lookbook format by incorporating unique and diverse styles and locations.
Sectors Adopting This
- Fashion Retail
- Opportunity for disruptive innovation in creating new fashion retail experiences that emphasize cozy winter wear and unique photography styles.
- Outdoor Apparel
- Opportunity for disruptive innovation in designing and manufacturing stylish and functional outdoor apparel for winter adventures.
- Photography Technology
- Opportunity for disruptive innovation in developing new photography technology or apps that enhance candid photography experiences.
