Offering extravagance, tours provide more prestigious sight-seeing
Implications - While travel tours offer a convenient way to explore, joining in on crowded, standardized activities can feel tedious. Seeking a more selective form of travel, consumers are turning to lavishly over-the-top expeditions that transform ordinary sightseeing experiences into exclusive, one-of-a-kind adventures. Offering aerial tours and cross-country hopping, these revamped travel tours speak to a desire for more restricted, yet equally adventurous forms of travel.
Trend Themes
1. Experiential Travel - Consumers are seeking a more personalized, exclusive experience when traveling.
2. Luxury Tours - Travel tours are being revamped to offer luxurious and over-the-top experiences to attract high-end customers.
3. Aerial Tours - Tourism companies are offering aerial tours to provide panoramic views of destinations for tourists.
Industry Implications
1. Travel and Tourism - Companies in the travel and tourism industry can invest in creating more personalized, high-end experiences for their customers to stand out in a crowded marketplace.
2. Wine Industry - Wine producers can partner with tour companies to provide a unique and memorable experience for visitors which involves sampling their wines and getting an inside look at how they are produced.
3. Luxury Transportation - The luxury transportation industry can create innovative offerings to meet the needs of high-end customers who are seeking more personalized and exclusive travel experiences.
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