Category
World
Layered Getaways
Trend cluster
Category
Dual-Purpose
Stay
Hotels offer multipurpose interiors for consumer versatility.
1.8
Trend score
Trend
What is the Dual-Purpose Stay trend?
Dual-Purpose Stay: Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment.
Trend themes
Themes within the Dual-Purpose Stay trend
Three behaviours holding the trend together01
Multifunctional Experiences
Consumers seek multi-purpose leisure options such as hotels that offer nightclubs and shopping venues right into the accommodation space itself.
02
Experience-based Travel
Shift towards more adventurous and engrossing forms of on-the-go enjoyment instead of traditionally relaxing forms of travel.
03
Community-Focused Accommodations
Hotels are becoming places for community-building, creating relaxed camp-like atmospheres with various activities and events such as on-site flea markets.
Industry implications
What the Dual-Purpose Stay trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Industry professionals can integrate multifunctional spaces for different experiences to fulfil consumer demand for multifunctional leisure activities.
For
Travel and Tourism Industry
Business professionals can focus on experience-based travel and providing consumers with unique and adventurous travel options.
For
Interior Design Industry
Industry professionals can focus on designing comfortable, personalized, and functional spaces for different types of accommodations, such as ice lodges and space hotels.
Trend signals
Trend signals for Dual-Purpose Stay
Trend score 1.8 out of 10, from popularity 16%, activity 31%, freshness 8%.
Popularity16%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dual-Purpose Stay trend
4 featured examples from Jan 5, 2012 to Sep 22, 2014CategoryWorld
Intergalactic Tourism Concepts
Shamaxi Space Hotel Offers a Luxurious Stay for Space Tourists
The hospitality industry can explore new markets and revenue streams through space tourism.
CategoryLifestyle
Unorthodox Yoga Hotel Programs
Kimpton Yoga Mat in Every Room Encourages Fitness and Health
Hotels can introduce unique and engaging yoga-based programs to differentiate themselves from competitors and offer guests a valuable wellness experience.
CategoryWorld
Functional All-Ice Igloo Lodges
The Iglulodge is a Seasonal Lodge That’s Made Completely of Ice
Hotels and resorts can incorporate natural ice and other sustainable materials into their seasonal offerings, providing guests with a unique and memorable experience.
CategoryWorld
Community-Building Hotels
The Graham & Co.'s New York Hotel Brims with Rustic Charm
Opportunities for hotels to create new and unique experiences for guests.
