Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Branding Imperfection

Brands turn to flawed packaging to reflect realistic shortcomings

Implications - Despite a continuous emphasis on perfection in the media, achieving such results is often rare and uncommon. Seeking to reflect a more realistic view of consumer behavior, brands are turning to purposely broken and torn product labels to emphasize natural shortcomings and flawed aesthetics. Referencing notions of imperfection helps create a sincere link between the consumer and brand, speaking to a desire for more sensible and personally reflective forms of consumer engagement.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
466,207 Total Clicks
Date Range:
Mar 13 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Copper-Dipped Wine Packaging
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
Modernized Traditional Branding
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
Gourmet Dog Food Packaging
Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
Homey Gourmet Grocery Branding
Homey Gourmet Grocery Branding
The New Branding Concept for Sandrin is Fresh and Tradition-Infused
Sleek Hipster Bar Branding
Sleek Hipster Bar Branding
Dichotomy Coffee & Spirits’s Brand Identity and Design is Epic
Eggcellent Underwear Packaging
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
Illustrated Lumber Branding
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
Pixelated Pecan Packaging
Pixelated Pecan Packaging
The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding
Suggested Intake Food Packaging
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
Nautical Booze Branding
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
Froth-Topped Bottles
Froth-Topped Bottles
Sixpence Stout Packaging Features a Creamy Seal That Seems to Drip Down
Loosely Doodled Liquor Branding
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
Fishnet Beverage Branding
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
Personified Seafaring Corkscrews
Personified Seafaring Corkscrews
This Suck UK Corkscrew Design Takes the Shape of a Pirate
Bath Plug Stoppers
Bath Plug Stoppers
The 'Stopped Up' Bottle Cork Adds Humor to Any Casual Drinking Occasion
Adventurous Brand Identities
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Versatile Culinary Recycled Bottles
Versatile Culinary Recycled Bottles
The Pure Bottle is a Drinking Glass, Lantern and Spoon
Simply Branded Bottles
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
Magenta Beverage Marketing
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
Cruciform Beverage Branding
Cruciform Beverage Branding
L'Ermita Beer Packaging Reduces Romanesque Symbolism to the Cross
Messy Trajectory Marketing
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Miners' Beverage Marketing
Miners' Beverage Marketing
Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick
Bar Brawl Branding
Bar Brawl Branding
Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
Energetic Girlie Branding
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
Popping Polkadot Branding
Popping Polkadot Branding
House by John Lewis Packaging Has a Punch to Appeal to Shoppers
Bold Tetris Branding
Bold Tetris Branding
BAU Building Materials Packaging Iconically Suggests its Contents' Purpose
Boldly Basic Booze Branding
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Pictorial Popsicle Packaging
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
Retro Pet Products
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
Dangled Text Branding
Dangled Text Branding
Donk Hangers Packaging Indicates the Product Name in its Specialized Way
Personified Nut Packaging
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Illustrated Origami Logos
Illustrated Origami Logos
Maison Chatou Wine Packaging Features Two-Dimensional Folded Forms
Crisp Paper-Wrapped Packaging
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
Barbershop Beverage Branding
Barbershop Beverage Branding
Rasurado Wine Packaging References the Town's Social Hub
Dripping Brew Branding
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Personified Alcohol Packaging
Personified Alcohol Packaging
Teran Vine T-Shirt Branding Compares Wine Maturity to Human Maturity
Homespun Bottle Branding
Homespun Bottle Branding
Valmiera Blackcurrant Wine Packaging Exudes an Artisan Image
Chronicle Cabernet Branding
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
Persian Myth Marketing
Persian Myth Marketing
Gilga Wine Packaging was Inspired by an Intoxicating Beauty
Cracked Flask Branding
Cracked Flask Branding
Broken Bottle Beer Packaging Will Start a Bar Fight
Elegant Grapevine Branding
Elegant Grapevine Branding
Jaspi Blanc Wine Packaging Unveils an Organic Honesty
Licensed Bird-Watching Labels
Licensed Bird-Watching Labels
W.Wagtail Wine Packaging Has an Academic Avian Flair