It seems as though there was some anger designed into Broken beer packaging, for the detailing on the label suggests the potential break marks that the bottle might acquire if smashed a certain way. Picture a heated bar fight and men holding their beer bottles by the necks, shattering them against tables and then holding the resultant jagged weapons. What they would have left is the white portion of this vessel.
Constantin Bolimond finished the rest of the glass in a matte black, creating a great deal of tonal conflict between the two distinctive halves. With a single bottle standing before you, however, another image might come to mind. Broken beer packaging comes to resemble a snowcapped mountain, perhaps in Siberia. The Russian text is kept to a minimum, making the overall visual impression quite clear-cut and impactful.
Key Themes Behind This Trend
- Interactive Packaging
- Broken Beer Packaging's design suggests that there's an opportunity for interactive packaging in the beer industry.
- Sustainability Packaging
- Broken Beer Packaging's design suggests that there's an opportunity for sustainability packaging since the label on the bottle is there to teach consumers how to break it down for recycling purposes.
- Storytelling Packaging
- Broken Beer Packaging's design suggests that there's an opportunity for storytelling packaging that can help tell the story of a brand or product in a visually appealing way.
Where This Applies
- Beverage Industry
- Broken Beer Packaging's design would be best suited to the beverage industry since it plays off the shape of the bottle and speaks to the emotions of the consumer.
- Packaging Industry
- Broken Beer Packaging's design suggests that there's an opportunity for the packaging industry in exploring new and creative ways of designing brand-specific packaging.
- Recycling Industry
- Broken Beer Packaging's design suggests that there's an opportunity for the recycling industry in partnering with beverage companies to make it easier for consumers to recycle their products.
