It seems as though there was some anger designed into Broken beer packaging, for the detailing on the label suggests the potential break marks that the bottle might acquire if smashed a certain way. Picture a heated bar fight and men holding their beer bottles by the necks, shattering them against tables and then holding the resultant jagged weapons. What they would have left is the white portion of this vessel.
Constantin Bolimond finished the rest of the glass in a matte black, creating a great deal of tonal conflict between the two distinctive halves. With a single bottle standing before you, however, another image might come to mind. Broken beer packaging comes to resemble a snowcapped mountain, perhaps in Siberia. The Russian text is kept to a minimum, making the overall visual impression quite clear-cut and impactful.
Busted Bottle Branding
More Stats +/-
Bar Brawl Branding
Stamped Brew Branding
Cracked Flask Branding
Cruciform Beverage Branding
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Broken Beer Packaging Suggests Cracks in the Glass That'd Potentially Form
- By: Amelia RoblinMar 7, 2014