The particular appeal of Brandy Chronicle packaging was not that it was tailored to the product, but rather that it was appropriated in a way that is playful and conveniently aesthetically fitting. The flyer-wrapped bottles of distilled spirits served as client gifts for the Polaris studio of Ukraine.
The in-house design team picked up their first issue of the Brand Chronicle Newspaper, added the letter Y to the end of the first word and scribbled an indication of the contents in red pen. They then ripped the sheet of printed paper into two and used the upper portion as the label. This part was glued to the glass and the other was used as a rolled envelope to give Brandy Chronicle packaging a lighthearted and recycled gift-wrapped appearance.
What Makes This Trend Stand Out
- Repurposed Packaging
- Opportunity for brands to creatively reuse materials to create unique and eco-friendly packaging.
- Playful Aesthetic
- Utilizing fun and whimsical designs to capture consumer attention and differentiate products in the market.
- Sustainable Gifting
- Increasing demand for environmentally conscious gift packaging solutions.
Sectors Adopting This
- Packaging
- Innovations in creative and sustainable packaging solutions across industries.
- Design
- Opportunities for designers to incorporate playful and repurposed elements in product packaging.
- Alcohol and Spirits
- Brands in the alcohol industry can explore unique and eco-friendly packaging options to stand out in the market.
