Retailers curate spaces that resemble familiar and conceptual sci-fi motifs
Trend - Experiential retail spaces that adopt sci-fi themes are on the rise. In this space, brands are taking inspiration either from real pop-cultural classics or from conceptual designs with sci-fi inspirations.
Insight - The promise of multisensation in the digital age has created a shift in consumer behavior, where many seek out exciting and experiential purchasing journeys. Shoppers' interests are piqued when these activations are inspired by personal interests or unconventional themes. Partly motivated by curiosity, partly by a need or want to buy something, consumers are much more inclined to visit a brick-and-mortar establishment if it offers an interesting and well-curated experience.
Insight - The promise of multisensation in the digital age has created a shift in consumer behavior, where many seek out exciting and experiential purchasing journeys. Shoppers' interests are piqued when these activations are inspired by personal interests or unconventional themes. Partly motivated by curiosity, partly by a need or want to buy something, consumers are much more inclined to visit a brick-and-mortar establishment if it offers an interesting and well-curated experience.
Workshop Question - Conceptualize a sci-fi theme for your brand's retail spaces, or for a pop-up experience.
