SKOG Eyewear, a sunglass design company, and LATA 65, an art initiative, have teamed up to release 'Graffiti Grandmas', a line of sunglasses designed by the elderly. The glasses are based on SKOG's most popular products, but they've been covered in splatters of spray paint courtesy of the seniors who participate in LATA 65's art workshops.
LATA 65 has worked with seniors around the world to bring typically youthful art media, including graffiti, to people of older generational cohorts. The group partnered with SKOG to harness this creative and produce an appealing product.
The Graffiti Grandma glasses are all hand-sprayed by one of the people in LATA 65, meaning that each pair is completely unique. They come in two different base materials, and there are four paint colors to choose from.
Key Themes Behind This Trend
- Elderly-driven Design
- Opportunity for businesses to collaborate with elderly artists and create unique products that cater to older generational cohorts.
- Intergenerational Art Collaborations
- Growing trend of art initiatives that bring together different generations for creative projects and experiences.
- Customization Through Hand-sprayed Art
- Growth in demand for personalized and one-of-a-kind products created through hand-sprayed art techniques.
Where This Applies
- Eyewear
- Eyewear companies can explore collaborations with artists, including senior citizens, to create unique and artistic sunglasses and frames.
- Art and Design
- Opportunity for art initiatives and design companies to facilitate intergenerational collaborations and showcase the artistic talents of the elderly.
- Customization and Personalization
- Growing market for companies that offer personalized products, such as hand-sprayed art sunglasses, to cater to individual tastes and preferences.
