Collaboration Midcentury Sunglasses

The Oamc x Mykita Grunt Sunglasses are Handmade in Berlin

The Oamc x Mykita Grunt Sunglasses have been designed and created in collaboration between the brands as a durable accessory crafted to offer protection from the sun, but also look their best while doing it. The eyewear is handmade in Berlin at the Mykita Haus and features Grunt's circular stainless steel align with Mykita's proprietary Mylon material. These components combine to give the eyewear an inherently durable style that doesn't come at the expensive of style.

The Oamc x Mykita Grunt Sunglasses also feature the patented screw-free spiral hinge from Mykita to further enhance their smooth opening and closing. The eyewear is rated to offer protection from UVA and UVB rays, while its silicone nose pads and temple pads will maximize overall comfort and grip on the face.

Innovative Materials Fusion
The combination of Grunt's circular stainless steel with Mykita's Mylon material highlights a growing trend in the eyewear industry towards innovative material fusion for enhanced durability and style.
Screw-free Hinge Technology
Mykita's patented screw-free spiral hinge showcases an emerging trend in eyewear design focused on minimizing mechanical complexity while maintaining functionality.
Customization and Comfort in Eyewear
The integration of silicone nose and temple pads reflects a trend towards personalized customization and increased comfort in high-quality eyewear.

Industries Being Reshaped

Luxurious Eyewear
The collaboration between Oamc and Mykita illustrates an opportunity within the luxurious eyewear industry, where style meets functionality through craftsmanship and premium materials.
Sustainable Fashion
The handmade production process of the Oamc x Mykita Grunt Sunglasses points to a growing interest in sustainable and locally produced fashion items.
Collaborative Design Partnerships
The partnership highlights an industry trend towards collaborative design efforts between brands to create unique, co-branded product offerings.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 43%
Freshness 78%

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