



Virtual dentistry enhances accuracy and accessibility in dental services
Trend - Virtual dentistry is taking off in different forms, whether these innovations are paired with in-office appointments, or used online for various customization and convenience purposes. This industry's growth enhances accessibility for those who face certain barriers to regularly visiting dentists in the traditional way, while maintaining or strengthening the quality of care.
Insight - In the health and dental space, accessibility is often a large barrier for individuals receiving high-quality care–particularly in the U.S where a lack of free health care can take a toll on people's health on finances. Thus, consumers are increasingly turning to brands in this space that remove barriers like travel and high costs in order to achieve the healthcare results they're seeking.
Insight - In the health and dental space, accessibility is often a large barrier for individuals receiving high-quality care–particularly in the U.S where a lack of free health care can take a toll on people's health on finances. Thus, consumers are increasingly turning to brands in this space that remove barriers like travel and high costs in order to achieve the healthcare results they're seeking.
Workshop Question - How could your brand remove or reduce barriers that its customers may face in accessing its products/services?