Monstrous Marketing

Childrens' brands stand out with bizarre, animalistic packaging

Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
SCORE 5.1
Popularity
Activity
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Megatrends
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640,648 Total Clicks
Feb 14 - Apr 15
Warm
MarketingYouthBrandingLife-Stages
Featured Examples
Monstrous Candy Packaging - This Candy Packaging Design is Filled with Tricks and Treats
SCORE 7.4
Warm 31,762 Clicks Pub: Nov 5, 14
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
These creative candy packaging designs from Charlotte Olsen of BrandHouse Design were filled up with sweets and sent out as promotional treats to friends and potential clients around Halloween.... [More]
Animalistic Orange Packaging - NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
SCORE 5.5
Warm 8,103 Clicks Pub: Mar 24, 15
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
How do you get your child to eat his fruit? This clever concept for orange packaging alters the ritual of eating the common peeled fruit so that those little ones who are looking for a new... [More]
Hungry Beast Branding - Omnomnom Snack Packaging Appeals to Adolescent Monsters
SCORE 4.5
Average 4,277 Clicks Pub: Feb 13, 14
Hungry Beast Branding
Omnomnom Snack Packaging Appeals to Adolescent Monsters
What would be your opinion of this product line based on your first impression of Omnomnom snack packaging? The single-serving munchies are hypothetical meat chips targeted at growing children and... [More]
Exotic Snack Boxes - Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
SCORE 3.4
Mild 7,393 Clicks Pub: Mar 9, 15
Exotic Snack Boxes
Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
As an alternative to sugary candies, baked goods and other unhealthy snacks that target children with a sweet tooth, packaging design student Tobias Möller developed a concept line of superfood for... [More]
Creepy Ice Pop Packaging - Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
SCORE 4
Mild 3,980 Clicks Pub: Oct 27, 14
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
Designed for Icelandic ice cream maker Kjörís by Brandenburg, Zombís is a line of fun freezer pops for kids that encourages them to cut open the tops and feast on the brain of the creature on the... [More]
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