Enterprises crowdsource rewards to give back to consumers
Evolving to become more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and rewards instead of asking for something in return. Utilizing the power of social platforms to grant wishes and raise funds for people like athletes, enterprises are publicly promoting rewards to connect with consumers in a more heartfelt manner. This signifies a turn toward more consumer-focused online endeavors.
Workshop Question - How can you tap into the P2P market to gameify your offerings and provide a sense of reward to consumers?
Trend Themes
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Crowdsourcing Rewards — Enterprises are shifting the emphasis from marketing and product developing to giving prizes and rewards through crowdfunding and crowdsourcing platforms to connect emotionally with their consumers.
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Crowdfunding Athlete Performance — Crowdfunding platforms are incentivizing and rewarding student athletes to finish school and improve their performance both in and out of class, using the help of fans to purchase them a graduation gift.
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Crowdsourced Loyalty Programs — Reward apps such as MoPals are providing incentives to users for activities other than shopping such as sharing photos, reviews and posts, offering something more tangible and valuable than virtual badges.
Industry Implications
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Crowdfunding Industry — Crowdfunding platforms can leverage the trend of crowdsourcing rewards to connect with consumers emotionally and create marketing opportunities.
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Sports Industry — Sports organizations and teams can leverage the trend of crowdfunding athlete performance to incentivize student athletes and improve their graduation rates.
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Retail Industry — Retailers can leverage the trend of crowdsourced loyalty programs to provide rewards to customers, build customer loyalty, and create marketing opportunities.
4 Featured, 35 Examples:
93,590 Total Clicks
Date Range:
Jan 14 — Apr 15
Trending:
Average
Consumer Insight Topics:
