Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ethical
Couture
Consumers are choosing sustainability over luxury in terms of packaging.
5.5
Trend score
Trend
What is the Ethical Couture trend?
Ethical Couture: Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
Trend themes
Themes within the Ethical Couture trend
Three behaviours holding the trend together01
Sustainable Packaging
Brands are shifting towards eco-friendly packaging alternatives as a way to communicate a sense of ethics and to reduce waste.
02
Artisanal Clothing Branding
Brands are using rustic, handmade design elements and emphasizing their craftsmanship to differentiate their products in a crowded market.
03
Multipurpose Packaging
Designers are reimagining packaging concepts to include functionality beyond storage and transport, such as turning shoe packaging into reusable bags or containers for food and drinks.
Industry implications
What the Ethical Couture trend means for industry
Where the trend changes the playbookFor
Fashion
Sustainable packaging and artisanal branding can help fashion brands differentiate, stand out in a crowded market, and appeal to environmentally-conscious consumers.
For
Retail
Multipurpose packaging opportunities can offer value and convenience to customers, differentiating retail brands while reducing waste and increasing sustainability efforts.
For
Food and Beverage
Inspired by eco-friendly packaging and multi-functional design, designers are creating new packaging concepts that function beyond the transportation of a product and can be used as a container for food and beverages.
Workshop question
How can you alleviate the guilt behind consumerism by promoting ethical practices?
Trend signals
Trend signals for Ethical Couture
Trend score 5.5 out of 10, from popularity 78%, activity 80%, freshness 8%.
Popularity78%
Activity80%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Ethical Couture trend
4 featured examples from Apr 21 to Apr 22, 2015CategoryMarketing
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
Implementing sustainable clothing packaging solutions can help fashion brands align with consumer demand for eco-friendly practices and differentiate themselves in a competitive m…
CategoryMarketing
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
Apparel brands can find opportunities to adopt eco-friendly packaging and vintage elements for their products.
CategoryFashion
Reusable Shoe Packaging
The Cross Shoe Packaging is Designed to Hold Beer and Fries
The Cross Shoe's innovative reusable packaging presents an opportunity for the footwear industry to adopt eco-friendly packaging solutions.
CategoryFashion
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
Innovative shoe packaging solutions can revolutionize the way footwear brands package and present their products, appealing to consumers seeking convenience and sustainability.
