Category
Fashion
Scaled Restraint
Trend cluster
Category
Dual-Purpose
Beauty
Consumers opt for dual-purpose cosmetics and spa treatments.
4.0
Trend score
Trend
What is the Dual-Purpose Beauty trend?
Dual-Purpose Beauty: In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Trend themes
Themes within the Dual-Purpose Beauty trend
Three behaviours holding the trend together01
Dual-Purpose
The dual-purpose beauty trend is a result of consumers seeking products that offer more than just luxury for the sake of beauty, creating opportunities for brands to design multi-functional beauty products that offer benefits beyond aesthetics.
02
Active Beauty
Sportmetics' skincare line for active individuals offers targeted formulations to refresh depleted skin, highlighting an opportunity for beauty brands to cater to consumers' active lifestyles with specialized products.
03
Beauty & Food
The combination of beauty and food is evident in Colette Petit Cafe, offering refreshing meals to complement beauty treatments, revealing opportunities for beauty salons to team up with food brands to enhance offerings and create personalized experiences.
Industry implications
What the Dual-Purpose Beauty trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty industry professionals can explore the dual-purpose trend to create products that offer more than just luxury beauty experiences.
For
Wellness Industry
Sportmetics' skincare line for active individuals highlights an opportunity for wellness industry brands to create specialized products that cater to consumers' active lifestyles.
For
Hospitality Industry
The Colette Petit Cafe's combination of beauty and food is an opportunity for the hospitality industry to team up with beauty salons to enhance offerings and create personalized experiences for customers.
Trend signals
Trend signals for Dual-Purpose Beauty
Trend score 4.0 out of 10, from popularity 67%, activity 45%, freshness 8%.
Popularity67%
Activity45%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dual-Purpose Beauty trend
4 featured examples from Mar 5 to May 23, 2015CategoryLifestyle
Beauty Bar Eateries
The Colette Petit Cafe is a Permanent Pop-Up in Her Majesty's Pleasure Salon
The beauty and wellness industry can explore collaborations with cafes and restaurants to create integrated experiences that cater to the growing demand for self-care and indulgen…
CategoryAutos
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers.
CategoryFashion
Dual-Care Hair Serums
Kerastase's Hair Care Product Protects in Two Stages
Beauty brands can explore the potential of dual-phase hair care products to offer consumers more effective and convenient solutions.
CategoryLifestyle
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
Skincare brands can explore innovative formulations and marketing strategies to cater to the growing market of active individuals seeking skincare products.
