Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Workshop Question - How is your brand responding to the consumer demand for more accurate representation across the board?
Trend Themes
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Body Positivity — Consumers are taking a more positive, pleasure-based approach to self-acceptance that promotes body positivity.
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Diverse Body Types in the Fashion Industry — Brands and campaigns are prioritizing the fair representation of all body types in the fashion and apparel industry, promoting inclusivity and diversity.
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Eliminating Clothing Sizes and Imagery Standards — Companies are eliminating clothing sizes and body measurements to encourage women to look beyond the number on the inside of a label, and focusing more on the beauty and personality of individuals themselves.
Industry Implications
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Fashion and Apparel — With brands promoting diverse and body positive imagery, the fashion and apparel industry is showing signs of greater acceptance towards all self-perceptions and body types.
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Advertising and Marketing — Marketing companies are increasingly using body positivity imagery and messaging to encourage all individuals to embrace their unique beauty and personal worth.
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Technology and Innovation — Companies use interactive technology and AI systems to create helpful and personalized experiences for consumers in the fashion and apparel industry.
8 Featured, 68 Examples:
1,543,656 Total Clicks
Date Range:
Jul 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
