Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plus-Size
Positivism
Consumers search for unique ways to feel good about their bodies.
5.2
Trend score
Trend
What is the Plus-Size Positivism trend?
Plus-Size Positivism: Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Trend themes
Themes within the Plus-Size Positivism trend
Three behaviours holding the trend together01
Body Positivity
Consumers are taking a more positive, pleasure-based approach to self-acceptance that promotes body positivity.
02
Diverse Body Types in the Fashion Industry
Brands and campaigns are prioritizing the fair representation of all body types in the fashion and apparel industry, promoting inclusivity and diversity.
03
Eliminating Clothing Sizes and Imagery Standards
Companies are eliminating clothing sizes and body measurements to encourage women to look beyond the number on the inside of a label, and focusing more on the beauty and personality of individuals themselves.
Industry implications
What the Plus-Size Positivism trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
With brands promoting diverse and body positive imagery, the fashion and apparel industry is showing signs of greater acceptance towards all self-perceptions and body types.
For
Advertising and Marketing
Marketing companies are increasingly using body positivity imagery and messaging to encourage all individuals to embrace their unique beauty and personal worth.
For
Technology and Innovation
Companies use interactive technology and AI systems to create helpful and personalized experiences for consumers in the fashion and apparel industry.
Workshop question
How is your brand responding to the consumer demand for more accurate representation across the board?
Trend signals
Trend signals for Plus-Size Positivism
Trend score 5.2 out of 10, from popularity 77%, activity 71%, freshness 8%.
Popularity77%
Activity71%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Plus-Size Positivism trend
8 featured examples from May 9, 2014 to Jun 23, 2016CategoryPop Culture
Obese Celebrity Makeovers
A Spanish Artist Photoshops Celebs to Encourage Diverse Body Acceptance
Opportunity for fashion brands and beauty products to cater to a wider range of body types and promote inclusive messaging.
CategoryMarketing
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
The fashion industry has the opportunity to disrupt conventional beauty standards by embracing body diversity in advertising campaigns.
CategoryFashion
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
Disruptive innovation opportunity for brands to challenge traditional beauty standards and promote body positivity in their products and marketing.
CategorySocial Good
Empowering Feminism Posters
This Body Positive Illustration Series Inspires Women to Be Themselves
Disruptive innovation opportunity: Integrate body positive illustrations into advertising campaigns to challenge traditional beauty standards and promote inclusivity.
CategoryFashion
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
Fashion retailers can capitalize on the popularity of body positive athletic wear by offering inclusive sizing options and adopting marketing strategies that promote self-acceptan…
CategoryMarketing
Complimentary Dressing Rooms
'Yours Clothing' Features Interactive Change Rooms
Interactive dressing rooms and personalized services offer disruptive innovation opportunities for fashion retailers looking to enhance customer experience and engagement.
CategoryPop Culture
Positive Pop Song Remakes
This Body Positive Flawless Video Encourages Fat Acceptance
Chance for fashion brands to expand their offerings and cater to the plus-size market.
CategoryMarketing
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
Disruptive innovation opportunities lie in creating inclusive and size-diverse fashion lines that cater to the needs of plus-size consumers.
