The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes

 - Jun 15, 2015
References: mymanifesta & mashable
In order to help women realize that they are more than just a number, 'Manifesta' has completely done away with clothing sizes and body measurements. Rachel Blumenfeld started the company several years ago after noticing a lack of athletic wear for curvier women. She then began to take measurements of women and listened to what they were looking for in a more inclusive active wear brand.

While the clothing line has been an immense hit with women of all sizes, Blumenfeld has recently taken the company in an even more body positive direction. Replacing all sizes with descriptions of flowers, Manifesta wants to encourage women to look beyond the number on the inside of a label. When purchasing an item from the company customers now choose from the names of flowers, rather than selecting a numerical size.