Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compact
Care
Toddler accessories are given a travel-friendly overhaul with portable adjustments.
3.3
Trend score
Trend
What is the Compact Care trend?
Compact Care: Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Trend themes
Themes within the Compact Care trend
Three behaviours holding the trend together01
Portable Baby Accessories
brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home.
02
Adaptable Baby Products
new products are being made to offer several often-separate contraptions into one efficient product that's designed to keep your little one safe as you take him or her out.
03
Collapsible Baby Gear
baby gear is being designed to fold compactly to make it easy to transport and more efficient for travel experiences and routine outings.
Industry implications
What the Compact Care trend means for industry
Where the trend changes the playbookFor
Baby Gear Industry
Innovations like Transformative Diaper Bags show potential for disruptive innovations and products in the baby gear industry.
For
Travel and Tourism Industry
Products like Portable Baby Cots appeal to on-the-go parents and have the potential to be disruptive in the travel and tourism industry.
For
Consumer Goods Industry
Adaptable Infant Capsules could present an opportunity for the Consumer Goods industry to create multi-purpose and efficient products like this.
Workshop question
How can you grant consumers a sense of comfort on-the-go?
Trend signals
Trend signals for Compact Care
Trend score 3.3 out of 10, from popularity 36%, activity 54%, freshness 8%.
Popularity36%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Compact Care trend
7 featured examples from Apr 24, 2013 to Mar 22, 2016CategoryArt & Design
Collapsable Baby Carriages
This Folding Stroller is Small Enough to Fit in a Handbag
Manufacturers in this industry can explore more designs and innovations to create compact and portable baby gear
CategoryArt & Design
Portable Diaper Caddies
The Diaper Caddy Serves as a Handy Storage Space for Diaper Changing Items
Those in the baby products industry can innovate portable diaper caddies to cater to the growing need for convenient and practical storage solutions for new parents.
CategoryLife-Stages
Collapsible Baby Bassinets
The Brica Fold 'n Go Travel Crib is Lightweight and Comfortable
Opportunity for baby product manufacturers to develop collapsible and portable bassinets and travel cribs for convenience and comfort.
CategoryLife-Stages
Transformative Diaper Bags
Quicksmart's Three-in-One Travel Bassinet Transforms from Bag to Bed
The baby and children's product industry will continue to see growth in designing innovative solutions for modern parents.
CategoryLife-Stages
Portable Baby Cots
Phil & Teds' Traveller Tent Doubles as a Playpen for Infants and Toddlers
Disruptive innovation opportunity: Incorporate advanced materials and ergonomic designs in the manufacturing process of baby products.
CategoryLife-Stages
Scrolled Nappy Mats
The Toob Diaper Changing Station Rolls Out and Up Quickly and Cleanly
The Toob Diaper Changing Station is a disruptive innovation opportunity in the baby products industry, offering a convenient and portable diaper changing solution.
CategoryLife-Stages
Adaptable Infant Capsules
The Luki Stroller Turns into a Carseat to Streamline Baby Transportation
The baby gear and accessories industry can capitalize on the trend of adaptable and compact products with an eye towards safety and ease-of-use for parents.
