Category
Lifestyle
Assisted Choices
3.8
Trend score
Trend
What is the Social Good Gardening trend?
Social Good Gardening: Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods.
Trend themes
Themes within the Social Good Gardening trend
Three behaviours holding the trend together01
Community Gardening
Both novice and veteran gardeners are expressing an interest in giving back to their community through urban gardening projects, community-wide initiatives or smaller-scale, at-home gardening measures.
02
Sustainable Agriculture
Smart modular microfarms and connected greenhouses are providing urbanites and commercial farmers a lightweight solution for cultivating rooftop gardens and addressing food security concerns globally.
03
Produce-Sharing Initiatives
Websites like AmpleHarvest.org are empowering gardeners to share their extra produce with their neighbors in need, reducing food waste and food insecurity.
Industry implications
What the Social Good Gardening trend means for industry
Where the trend changes the playbookFor
Agriculture
Innovations such as smart modular microfarms, community gardens and empowerment programs for developing sustainable agriculture solutions.
For
Food Waste Reduction
Produce-sharing initiatives like AmpleHarvest.org and education programs like The Campus Kitchen use gardens to reduce food waste by empowering communities to take action.
For
Urban Development
Community gardening projects, rooftop gardens and innovative urban farming initiatives are transforming city spaces, creating new opportunities for empowering underserved and underrepresented communities.
Trend signals
Trend signals for Social Good Gardening
Trend score 3.8 out of 10, from popularity 55%, activity 51%, freshness 8%.
Popularity55%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Social Good Gardening trend
5 featured examples from Jan 14 to Apr 13, 2015CategoryEco
Smart Modular Microfarms
These Connected Greenhouse Create Rooftop Gardens in Urban Areas
Disruptive innovation opportunity: Integrating technology and modular designs into traditional agriculture to enable sustainable and efficient urban farming practices.
CategoryEco
Fruitful Rooftop Gardens
Cloud 9 is an Exciting New Philadelphia Urban Farming Initiative
The agriculture industry should explore options to develop new technologies and sustainable production systems to meet the needs of emerging urban farming initiatives.
CategoryEco
Wildflower Seed Bombs
Seedles' Colorful Seed Balls Aim to Revive the Bee Population
Disruptive opportunities for companies developing sustainable gardening tools, eco-friendly fertilizers, and natural pest control solutions.
CategoryEco
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
Food service companies can invest in community gardens and educate children about healthy eating as a way to provide locally sourced produce while promoting nutrition and environm…
CategoryLifestyle
Produce-Sharing Communities
AmpleHarvest.org Lets Gardeners Give to Their Neighbors in Need
The agriculture industry can tap into produce-sharing communities by providing resources, support, and education to community gardeners.
