Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Tech
Tech packaging is adjusted to reflect consumers' eco-consciousness.
5.2
Trend score
Trend
What is the Sustainable Tech trend?
Sustainable Tech: Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Trend themes
Themes within the Sustainable Tech trend
Three behaviours holding the trend together01
Eco-friendly packaging
Eco-friendly packaging is increasingly becoming popular due to customers' eco-consciousness.
02
Minimalist packaging design
Companies are reducing visual clutter and going for the ultra-minimalist design to appeal to the consumer
03
Optimization of material usage
Resourceful manufacturing is being explored to minimize the types and quantities of material used in the packaging design.
Industry implications
What the Sustainable Tech trend means for industry
Where the trend changes the playbookFor
Technology industry
Technology companies are switching to eco-friendly packaging to appeal to their customer's values.
For
Manufacturing industry
Manufacturers are exploring ways to optimize material usage to create eco-friendly packaging solutions.
For
Packaging design industry
Minimalist packaging design is a trend that is gaining traction and is being used across various industries.
Workshop question
What is one way you can counteract the negative perceptions of your industry?
Trend signals
Trend signals for Sustainable Tech
Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%.
Popularity73%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Tech trend
5 featured examples from Jun 19, 2014 to Feb 25, 2015CategoryEco
Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes
Opportunity to improve shipping efficiency by using accordion packaging that can adjust to different volumes.
CategoryEco
Sustainable Tech Packaging
Be Green Packaging Offers Eco-Friendly Solutions for Consumer Goods
Be Green's sustainable and compostable packaging offers a disruptive innovation opportunity for the packaging industry to address plastic pollution and sustainability concerns.
CategoryEco
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
The lighting industry can look into adopting resourceful manufacturing techniques and eco-friendly packaging to reduce waste and enhance sustainability in product packaging and sh…
CategoryEco
Glueless TV Box Packaging
LG's Cardboard OLED TV Boxes Allow for Easy Disassembly
Opportunity for consumer electronics companies to incorporate sustainable and efficient packaging designs, while also enhancing the customer experience.
CategoryTech
Chromatic Laptop Packaging
The HP Chromebook 11 Boxes Are Colorful, Minimal and Eco-Friendly
Technology companies can explore simplified packaging designs to differentiate their products and improve sustainability.
