Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Tech
Packaging
Tech product packaging evolves to reference a simpler time.
3.6
Trend score
Trend
What is the Anti-Tech Packaging trend?
Anti-Tech Packaging: The world of technology is advancing at such a rapid pace, it can be overwhelming. Instead of alienating consumers with futuristic aesthetics, brands are opting for packaging that references a simpler time. Retro-inspired packaging not only draws upon the power of nostalgia, it also makes tech products more accessible for those with less tech savvy.
Trend themes
Themes within the Anti-Tech Packaging trend
Three behaviours holding the trend together01
Retro Packaging
Brands are opting for packaging that references a simpler time, drawing upon the power of nostalgia to make products more accessible.
02
Interactive Packaging
Packaging with conductive ink or other interactive features creates a unique, engaging experience for consumers.
03
Novelty Packaging
Packaging that imitates books or games creates a memorable and collectible product experience.
Industry implications
What the Anti-Tech Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Innovative packaging for tech products can set brands apart and improve appeal for non-tech-savvy consumers.
For
Music
Interactive and novel packaging can draw in collectors and music enthusiasts who appreciate unique product experiences.
For
Designer Goods
Retro and novelty packaging can add value and create a sense of exclusivity for high-end designer products.
Workshop question
How could you better provide your customer with an opportunity to unplug?
Trend signals
Trend signals for Anti-Tech Packaging
Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%.
Popularity58%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Tech Packaging trend
4 featured examples from Jan 5 to Jan 19, 2015CategoryMarketing
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
Innovative packaging designs that go beyond traditional functionality to create memorable experiences.
CategoryTech
Novel Smartphone Packaging
This Phone Package Design Takes Inspiration from a Hardcover Book
Incorporating creative and innovative packaging design can help differentiate products in a highly competitive consumer electronics market.
CategoryMarketing
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia.
CategoryPop Culture
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
Record labels and artists can leverage interactive album covers to attract attention, differentiate their physical releases, and provide added value to consumers.
