Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques.
4.4
Trend score
Trend
What is the Crowdsourced Philanthropy trend?
Crowdsourced Philanthropy: Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Trend themes
Themes within the Crowdsourced Philanthropy trend
Three behaviours holding the trend together01
Crowdfunding for Social Good
Social good enterprises are using crowdfunded, socially-connected alternatives to raise funds and awareness.
02
Mobile Facilities for Homeless Populations
Non-profit organizations are crowdfunding mobile facilities for the homeless, including shower and laundry trailers.
03
Empowering Disadvantaged Groups Through Tech Education
Non-profit organizations are using crowdfunding to invest in girls' education and provide cooking magazines for people with developmental disorders.
Industry implications
What the Crowdsourced Philanthropy trend means for industry
Where the trend changes the playbookFor
Non-Profit Organizations
Non-profit organizations are using crowdfunding to support mobile facilities for the homeless and invest in girls' education.
For
Socially Responsible Enterprises
Socially responsible enterprises are using crowdfunding to promote their initiatives for social good.
For
Tech Education
Non-profit organizations are using crowdfunding to invest in empowering disadvantaged groups through tech education.
Trend signals
Trend signals for Crowdsourced Philanthropy
Trend score 4.4 out of 10, from popularity 74%, activity 51%, freshness 8%.
Popularity74%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Crowdsourced Philanthropy trend
5 featured examples from Jun 10, 2014 to Mar 30, 2015CategoryEco
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
Potential for educational institutions to create innovative outdoor learning experiences.
CategorySocial Good
Homeless Laundry Trailers
Non-Profit Project WeHOPE is Crowdfunding Their Mobile Shower Facilities
Non-profit organizations can explore providing mobile hygiene facilities to communities in need while using crowdfunding as a means of financing.
CategorySocial Good
Accessible Shower Buses
Lava Mae Provides Showers For the Homeless Using Renovated Automobiles
The use of renovated buses to provide showers for the homeless creates a disruptive innovation opportunity within the mobile hygiene industry.
CategoryLifestyle
Disability Cooking Magazines
Look, Cook and Eat Teaches Disabled People to Cook Their Own Meals
Integrating interactive digital capabilities into traditional print magazines to cater to a broader range of readers, including those with developmental disorders.
CategorySocial Good
Girl-Targeted Tech Programs
This 3D Printing Project Enables You to Invest in Girls' Education
Non-profit organizations can use 3D printing technology to empower girls and students in STEM education.
