Brands make self-assembly easier through clever, instructional packaging
Implications - Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality.
Workshop Question - What role does your packaging play in how consumers interact with your product and your branding?
Trend Themes
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Embedded Instruction Manuals — Brands are including instructional manuals right into the packaging design itself for heightened self-sufficiency.
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Packaging as Tech Aid — Smart packaging technology helping to set up devices while they're still boxed up in the store.
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Sustainable Packaging — Innovative packaging concepts that boast recycled materials and the ability to be repurchased post-purchase.
Industry Implications
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Consumer Electronics — Smart packaging technology that assists electronics set up while still boxed up in stores.
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Food & Beverage — Embedded instruction manuals right into the packaging design itself for heightened self-sufficiency.
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Clothing & Apparel — Sustainable packaging concepts that transform into hangers and can be repurchased post-purchase.
