Category
Lifestyle
Assisted Choices
Trend cluster
Category
Embedded
Assembly
Brands make self-assembly easier through clever, instructional packaging.
3.6
Trend score
Trend
What is the Embedded Assembly trend?
Embedded Assembly: Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality.
Trend themes
Themes within the Embedded Assembly trend
Three behaviours holding the trend together01
Embedded instruction manuals
Brands are including instructional manuals right into the packaging design itself for heightened self-sufficiency.
02
Packaging as tech aid
Smart packaging technology helping to set up devices while they're still boxed up in the store.
03
Sustainable Packaging
Innovative packaging concepts that boast recycled materials and the ability to be repurchased post-purchase.
Industry implications
What the Embedded Assembly trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Smart packaging technology that assists electronics set up while still boxed up in stores.
For
Food & Beverage
Embedded instruction manuals right into the packaging design itself for heightened self-sufficiency.
For
Clothing & Apparel
Sustainable packaging concepts that transform into hangers and can be repurchased post-purchase.
Workshop question
What role does your packaging play in how consumers interact with your product and your branding?
Trend signals
Trend signals for Embedded Assembly
Trend score 3.6 out of 10, from popularity 49%, activity 50%, freshness 8%.
Popularity49%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Embedded Assembly trend
6 featured examples from Nov 10, 2014 to Feb 3, 2016CategoryEco
Transforming Recycled Shopping Bags
This H&M Packaging Concept Transforms into a Clothing Hanger
Retailers like H&M can utilize sustainable packaging concepts to enhance their brand image and attract environmentally-conscious consumers.
CategoryTech
Streamlined Headphone Packaging
The Sol Republic Relays Has an Unexpectedly Elegant Design
Exploring ways to innovate packaging in the consumer electronics industry to enhance brand experience and customer satisfaction.
CategoryTech
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
Consumer electronics and gadgets manufacturers can take advantage of sustainable and efficient packaging options that add value to their products.
CategoryLifestyle
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement.
CategoryMarketing
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
The retail industry can benefit from the use of smart packaging technology to improve the in-store customer experience and reduce staff workload.
CategoryMarketing
Instructional Ale-Brewing Labels
This Badger State Beer Label Shows Graphics of How To Craft Beer
Craft breweries can use instructional beer labels to differentiate themselves and showcase their artisanal brewing techniques.
