The Studiomax Design team created this unique instructional beer-making label for Badger State Brewing Company's 'Pilot Series.' The labels feature graphic icons that relate the process of making the delicious beer.
All of the Badger State Brewing Company's beers are hand-crafted and made in small batches, which inspired the design team to emphasize this manual labor. The labels consist of small cartoon drawings of items such as bubbles and beer vats. There is also a designated empty space for the brewer to write the type of beer, the date is was brewed and the batch number.
The new Pilot Series is sold exclusively in the brewery's tap room, which also motivated the design team to create a label that suited the brand and the environment.
Why This Trend Is Growing
- Instructional Beer Labels
- Opportunity for breweries to incorporate instructional graphics on beer labels, enhancing consumer understanding of the brewing process.
- Hand-crafted Brewing
- Growth potential for small-batch, artisanal breweries to highlight their manual labor and craftsmanship through unique label designs.
- Customizable Beer Labels
- Emerging trend of providing blank spaces on beer labels for brewers to personalize with beer type, date brewed, and batch number.
Industries Being Reshaped
- Craft Brewing
- Craft breweries can use instructional beer labels to differentiate themselves and showcase their artisanal brewing techniques.
- Graphic Design
- Opportunity for graphic designers to collaborate with breweries in creating visually appealing and educational beer labels.
- Brewery Tap Rooms
- Tap room-focused breweries can leverage customizable beer labels to enhance the immersive and personalized experience for their customers.
