Category
Business
Category Mashups
Trend cluster
Category
Whimsical
Retail
Brands increase interest through over-the-top retail displays.
5.2
Trend score
Trend
What is the Whimsical Retail trend?
Whimsical Retail: Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Trend themes
Themes within the Whimsical Retail trend
Three behaviours holding the trend together01
Experiential Retail
Brands create exciting and memorable shopping experiences to generate interest and engagement with products.
02
Playful Design
Retailers adopt fun and whimsical designs for retail displays, transforming routine shopping experiences.
03
Bold Branding
Bold and creative branding strategies to grab consumer attention and stand out from the competition.
Industry implications
What the Whimsical Retail trend means for industry
Where the trend changes the playbookFor
Retail
Stores competing with the convenience of online shops by offering an experiential element.
For
Food and Beverage
Displaying food products in a fun and creative way that focuses on natural and fresh ingredients.
For
Beauty and Fragrance
High-end beauty brands use over-the-top displays and opulent designs to accentuate their luxury status and high price points.
Workshop question
Considering your consumers daily routine, what is a new way that you can excite them during the shopping experience?
Trend signals
Trend signals for Whimsical Retail
Trend score 5.2 out of 10, from popularity 71%, activity 76%, freshness 8%.
Popularity71%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Whimsical Retail trend
5 featured examples from Mar 11 to Apr 7, 2015CategoryBusiness
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
Creating immersive in-store experiences and unique displays can help retailers build brand loyalty and attract customers.
CategoryBusiness
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Food and beverage companies can leverage playful in-store displays to promote their products and stand out in crowded marketplaces.
CategoryLifestyle
Cartoony In-Store Branding
This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
The retail industry can leverage interactive in-store experiences and branded mascots to enhance the shopping experience and boost sales.
CategoryBusiness
Bold Yogurt Displays
Yoplait Singles Out Natural Ingredients with Strawberry Signage
Bold displays and ingredient-focused marketing strategies can be effective for food retailers aiming to showcase their products' unique qualities and standing out in a crowded mar…
CategoryBusiness
Golden Flowering Kiosks
The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
The perfume retail industry can explore creative and extravagant display designs to enhance brand image and attract luxury-seeking consumers.
