Whimsical Retail

Brands increase interest through over-the-top retail displays

Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park, retail locations are able to better compete with the convenience of online shops by offering an experiential element.

Workshop Question - Considering your consumers daily routine, what is a new way that you can excite them during the shopping experience?
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229,269 Total Clicks
Mar 15 - Apr 15
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Featured Examples
Ice Cream Displays - The King's Brand Provides an In-Store Carnival Experience
SCORE 5.9
Warm 11,611 Clicks Pub: Mar 11, 15
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
King’s has created an ice cream display that some people might be able to associate with a carnival. Full of bright colors and elaborate arches, it essentially turns one of the standalone... [More]
Farm-Inspired Chocolate Displays - Milka Promotes Its Natural Ingredients with a Rustic Brand Design
SCORE 5.6
Warm 6,759 Clicks Pub: Mar 11, 15
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Milka has created a playful chocolate display that brings to mind a farm and its surrounding countryside. Complete with a cow-shaped shelf that holds the products, this chocolate display brings a... [More]
Cartoony In-Store Branding - This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
SCORE 5.4
Warm 5,380 Clicks Pub: Mar 24, 15
Cartoony In-Store Branding
This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
This in-store case stacker display for Rex Goliath Wines by New Jersey-based graphic designer Ricky Cordero is a fun and dynamic way to grab attention in a retail environment. Playing on the wine... [More]
Bold Yogurt Displays - Yoplait Singles Out Natural Ingredients with Strawberry Signage
SCORE 5.6
Warm 13,969 Clicks Pub: Mar 11, 15
Bold Yogurt Displays
Yoplait Singles Out Natural Ingredients with Strawberry Signage
Yoplait has created a bold yogurt display that focuses on ingredients the brand knows consumers are concerned with. Not only is the refrigerated stall fitted with Yoplait’s logo, it features a... [More]
Golden Flowering Kiosks - The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
SCORE 4.2
Average 4,230 Clicks Pub: Apr 6, 15
Golden Flowering Kiosks
The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
This stunning over-the-top perfume retail display was created by London-based designer Tommaso Nicolao to promote Viktor & Rolf Flowerbomb. The opulent nature of the overflowing display does a... [More]
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